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DABBA KING, Customer Profile (General Audience), Value Map, Customer…

- - - - Staying in College Hostels
      - Staying in hostels
      - Staying in Rentals & Pgs
    - - White Collar Workers
      - Corporate Entities
    - - Both Employed
        
        Old Couples
        
        Married w/o Kids
        
        Married with Kids
        
        Newly Married
      - Retired
        
        Old Couples
      - One Employed
        
        Old Couples
        
        Married w/o Kids
        
        Married with Kids
        
        Newly Married
- - - - Order what wanted
    - - Order something within the Budget