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The Smith Family Appeal - Coggle Diagram
The Smith Family Appeal
Overview
Charity appeal by The Smith Family
Focus on supporting poor children in Australia
Persuasive text with a clear purpose
Layout and Design
Designed to be followed from top to bottom
Large, red "Donate Now" buttons
Appeals to the average Australian reader
Visual Aids and Appeal
Uses images to show the impact of poverty
Contrasts positive and negative situations
Reinforces the argument for donations
Language and Tone
Uses logical appeals to reinforce the argument
Phrases like "research shows" give claims more authority
Presents outcomes of the Learning for Life program in statistical form
Organization and Credibility
Details suggest organization and accountability
Programs are in every state and territory
Outcomes are measured and traced
Empathetic Connection
Introduces the reader to a victim of suffering
Provides information about their life and family background
Explains that the situation is out of their control