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Chapter 1: Professional Communication in a Digital, Social, Mobile World -…

- - - - changing nature of employment
      - executive role will consume majority of time
    - - Operations
      - Intelligence
      - Relationships
    - - Provide practical information
      - Give facts, not vague impressions
      - Deliver information concisely and efficiently
      - Clarify expectations and responsibilities
      - Offer compelling, persuasive arguments and recommendations
- - - - The best
      - Dependable
      - Team Player
      - Respectful
      - Positive
      - Ethical
    - - Acquiring, processing, and sharing information
        
        Digital Information Fluency
        
        Critical Thinking:
        evaluate evidence completely and objectively to form conclusions and make recommendations
      - Using communication to foster positive working relationships
      - Representing your employer in the public arena
      - Efficiently using the tools at your disposal
    - - Formal Communication Network:
        ideas and information flow along the lines of command
        
        Downward communication
        
        Upward communication
        
        Horizontal / lateral
        
        Diagonal
      - Informal Communication Network:
        all communication that occurs outside of formal channels.
        
        formal network can’t always capture and share all the information
    - - " You Attitude "
        
        you is the person receiving the message, in contrast to messages that are about me as the sender
      - Emotional Intelligence
        
        read other people’s emotions accurately and to mange one’s own emotions in productive ways
- - - - Selective Attention:
        Focuses on a subset of the incoming stimuli or information sources and ignores others
        
        Consider audience expectations
        
        Make messages user friendly
        
        Emphasize familiarity
        
        Practice empathy
        
        Design for Compatibility
    - - influenced by culture, individual experience, learning and thinking styles, ego, hopes, fears, beliefs, and moods
    - - remember the message long enough to act on it
        
        Sensory memory
        
        Long term memory
      - must be able to respond as you wish
      - motivated to respond
  - - - Advantage
        
        Social Media
      - Disadvantage
        
        Less control
        
        Complexity
        
        False information
        
        Information Overload
- - - - Social Media:
        Digital platforms that empower stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content
    - - Machine learning and deep learning
      - Natural language processing (NLP)
      - Computer Vision
- - - - Withholding Information
        
        Transparency:
        A sense of openness; giving all participants in a conversation access to information to accurately process messages
        
        Concerns:
        Native advertising (sponsored content); stealth marketing
      - Distorting Information
      - Plagiarizing
    - - Choosing among alternatives that all may be ethical and valid to varying degrees
    - - Making a choice you know to be unethical
    - - Am I being honorable?
      - Am I giving people the information they need?
      - Have I considered the effects of my message?
      - Am I respecting the rights of others?
      - Would a different approach be better?
    - - Promotional Communication
      - Contracts
      - Employee Communication
      - Intellectual Property
      - Financial Reporting
      - Defamation
      - Transparency Requirements