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Business Storytelling Uses - Coggle Diagram
Business Storytelling Uses
Marketing and Sales
Advertising and Campaigns
Influence Purchasing Decisions
Sales Pitch
Brand Building
shaping Brand Identity
creating emotional connect with customers
establishing unique market postition
Internal Communication
Fostering sense of belonging
Learning and Development
communicate company strategies and goals
onboarding
Change management initiatives
Leadership and Management
To inspire teams
to communicate vision of the company
Illustrate Organizational Priorities
To build trust and rally support
Crisis Communication
providing context to stakeholders, reassure them
Maintain transparency
Sharing Customer Experience
Success Stories
How Products/Services Solve real world problems
customer testimonials
Innovation and Strategy
Communicate innovation initiatives
New Ideas
Inspire creativity
facilitate collaboration and knowledge sharing