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CLV, Financing, & Pitching - Coggle Diagram

- - - - The total revenue generated by that customer within a given year
      - A higher return indicates that the customer is making more purchases => increasing their value to the business.
    - - The percentage of customers who stop purchasing from business
      - Higher churn rates imply that customers are leaving the business at a faster rate, which reduces CLV
    - - Reflect the anticipated growth in a customer's spending or engagement with the business.
    - - Reflect the opportunity cost of receiving future cash flows relative to present value.
      - A higher discount rate reduces the present value of future contributions from customers