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MARKETING - Coggle Diagram

- - - - Product: Types (low-involvement - high-involvement), New Product Development, R&D, Innovation, Branding
      - Price: Cost-Based, Value-Based, Competitor-Based
      - Place/Distribution: Retailers, Wholesalers, Logistics, Warehouses, Supply Channels
      - Promotion/Communication: Direct Sales, Ads, PR, Internet (Social Media), Sales Promotion, Salespeople
      - Process
      - People
      - Physical Evidence
- - - - Satisfaction (expectations <= performance)
      - Needs (transportation)/Wants (public tr, taxis, train, Ferrari)/Demands (w budget)
      - Loyalty (repeated purchases) CLV