Persona CINO - INNOVATION
Perfil socio / demográfico
Expectativas de los pares
Perfil de Compras
Responsabilidades y retos
Responsabilidades
Retos y Dolores
Value management
Value adding
job to be done
Objetivos e indicadores de éxito
Areas de interes en TI
Objetivos de la inversión en tecnología
Tendencias en TI que afectan la función
Gerenciales
Estratégicas
Operativas
Value Optimization
Motivadores
Key tasks
The CINO is the top executive responsible for ensuring that the enterprise’s business strategy is optimal for innovation and new opportunities are engaged across the business.
Works with executive board members, the CEO, chief strategy officer, the CIO, the chief marketing officer (CMO) and other C-level executives to bring new ideas that create value and match emerging disruptive capabilities with unmet business and customer needs.
The CINO often also has broad organizational authority to drive cross-organizational collaboration and integration as needed, spearheading innovation across the enterprise.
The CINO chairs an innovation council that meets every three to six months.
participates in governance domains such as business strategy and planning, enterprise architecture, IT strategy and planning, and marketing strategy and planning.
COO’s support of ensuring there is an infrastructure for the culture of innovation, key business goals specifically around business needs (such as business model transformation), increasing speeds to market, and integration (cost, functionality and scalability)
Innovation initiatives will often need to be tested and further implemented or integrated into the internal IT assets and capabilities, or cloud-based services, with deep implications for IT. The CINO needs to build a strong partnership with the IT organization to execute on these opportunities.
work with the CMO (owner of the customer interface) to ensure that ideas, capabilities, platforms, technologies, partnerships and campaigns are integrated with best practices and thinking to support marketing objectives and internal KPIs.