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Campaign 1 - Coggle Diagram
Campaign 1
Social media
Post recipes offered on the app
Display how convenient and easily navigable the app is
Post testimonials of mum's who have enjoyed using the app
Post app demonstrations across social media to add into the convenience
John Lewis Pop-Up
Research showed target demographics shop at John Lewis
This would include app demonstrations
This would include useful merchandise to show consumers we're here to help
This aims to increase brand awareness and build consumer trust
Graffitti in playgrounds
Include QR codes on equipment
Hop scotch in Bambi Gro visuals
A great way to get W.O.M
Include POS in baby classes
These could be post or pre-natal
This will increase consumer trust and gain feedback from consumers
Useful merchandise will be offered to consumers to encourage app downloads
Messaging will suggest to new mum's that we're here to make their life easier.
Push the idea of convenience
Push the idea of being educational
Host events with celebrity endorsements
Influencers like Molly Mae could be included to show potential consumers how the app works
She is likely followed by our target demographic
Host/ Sponsor charities and Life coaches
Charities would include UNFPA or Maternity Action
These charities aim to help mums on their transition to motherhood, which reflects brand values