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Design Matrix for Posts - Coggle Diagram
Design Matrix for Posts
Community Posts
Identify the need/problem: The whole point of this project originally was to make the students feel like they had a voice which we were giving to them through the account
Research Existing Solutions: This is usually achieved by having followers actually become the target of our posts and make the account dedicated to them like in the early 2010s when celebrities would post their fans
List Possible Solutions: We could make community posts aimed at doing this exactly or community stories however those lack permanance
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Student of the Week
Identify the need/problem: There is a need to create other sources of student empowerment/interaction and make our account a place of positivity
Research Existing Solutions: Usually, this is achieved by leading by example which in this case would mean to make it so our account features examples of good behavior
List Possible Solutions: We could make posts in the style of a PSA where we give students applicable examples of how to incorporate good behavior into their day to day lives or we could grab specific people to serve as examples
Determine Solution Path: We will be making weekly posts highlighting one particular student and their achievements
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Reminders
Identify the need/problem: There is a need to make the account something that students can actually rely on and create incentive for continued interaction
Research Existing Solutions: This is usually achieved by making the account the main provider of something like a product or information
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Collaborations
Identify the need/problem: We want to expand our audience and help out other smaller creators who didn't focus as much on the part of building their audience
Research Existing Solutions: Usually, this would be done through sponsorships where we would be paid a certain amount to promote another brand, however because this is a school, we will not be charging
List Possible Solutions: We could do sponsorships but that seems to one sided or we could do collaborations which ensure we both get something out of it
Determine Solution Path: We will be collaborating with other smaller accounts through instagram stories
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Limited Stories
Identify the need/problem: There is a need to make the account more human and make it more easily accesible to a more casual audience
Research Existing Solutions: In the past this has been acheived in stories by making official accounts (Duolingo, Dr. Miami, etc) feel like they are being made by your best friend, someone accesible
List Possible Solutions: We could livestream but that would be too time consuming or we could post stories with people in them to create that human connection
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