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Elements of Visual Communication - Coggle Diagram
Elements of
Visual Communication
Elements
of
Photography
Line
thick, thin, long, short
horizontal, vertical, diagonal
curvy, jagged
Shape
lines that converge with each other
Form
adding third dimension or thickness
using light
Texture
details on the surface of a subject
Pattern
repeated, shapes, textures, forms or desgins
create rhythm & symmetry
Color
warm or cool
black & white photography
Space
create depth
positive or negative space
Basic
Colour
Theory
Colour Wheel
primary color
red, yellow, blue (3)
secondary color
primary + green, orange, purple (6)
tertiary color
primary + secondary +
yellow-orange, red-orange,
red-purple, blue-purple,
blue-green, yellow-green (12)
Colour Harmony
pleasing to the eye
create visual interest & sense of order
analogous colours
any 3 colours,
side by side
complementary colours
any 2 colors, directly,
opposite each other
based on nature
Context
how colour behaves in relation to other others
use the colour wheel to get
contrasting colour (complementary color)
find a pop of colour
use colour to create an abstract photo
use bright colourful background
dominant & receding colours
warm colors, red, yellow, orange - dominant colors
cool colors, blue, green, purple - receding colors