Elements of Visual Communication

Elements of
Visual Communication

Elements
of
Photography

Line

Shape

Form

Texture

Pattern

Color

Space

thick, thin, long, short

horizontal, vertical, diagonal

curvy, jagged

adding third dimension or thickness

using light

repeated, shapes, textures, forms or desgins

warm or cool

create depth

lines that converge with each other

details on the surface of a subject

positive or negative space

black & white photography

create rhythm & symmetry

Basic
Colour
Theory

Colour Wheel

Colour Harmony

Context

primary color

secondary color

tertiary color

red, yellow, blue (3)

primary + green, orange, purple (6)

primary + secondary +
yellow-orange, red-orange,
red-purple, blue-purple,
blue-green, yellow-green (12)

pleasing to the eye

create visual interest & sense of order

how colour behaves in relation to other others

analogous colours

any 3 colours,
side by side

complementary colours

any 2 colors, directly,
opposite each other

based on nature

use the colour wheel to get
contrasting colour (complementary color)

find a pop of colour

use colour to create an abstract photo

use bright colourful background

dominant & receding colours

warm colors, red, yellow, orange - dominant colors

cool colors, blue, green, purple - receding colors