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Writing for the web - Coggle Diagram
Writing for the web
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Make every Word Count
Be brief. If you say less, people are more likely to make the effort to understand what you do say
Converse! – pronouns, strong verbs (mainly write in the active voice), eg: Active voice - the man walked the dog. Passive voice - the dog was walked by the man
Choose the shortest, simplest word that has the right meaning (especially for navigation)
Keep it short! – short sentences, small paragraphs, fragments, lists
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Never repeat content, rather link to it using keywords
Be culturally sensitive, using accessibility standards for the web
Inverted pyramid
Ensures the most essential information is conveyed to readers. This way, if people are skimming written pieces, they will still read the crucial facts
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- Most newsworthy information
- Important details (supporting information)
- Other general information
Planning content
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Users want:
Clear headlines, scannable layout and useful, clear, well organised and well written content
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Useful, clear, well organised and well written content
Review and edit
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- Test for readability using the Gunning Fog Index
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- Lastly, seek feedback and finalise
Flesch-Kincaid
The first number, Flesch-Kincaid reading ease, is based on a ranking scale of 0-100, and the higher your score, the better
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If your website receives a low Flesch-Kincaid reading ease score, you will likely need to simplify your text
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