Food Drivers
Taste
Ingredients
Convenience
Perceived quality
Definition
Influence on market
The degree to which a product fulfills its functions, given the needs of the consumer
Attracts consumers who are willing to pay a greater price for a similar product solely based on the assumption that the product has a greater health and nutritional benefits.
Influence on market
Definition
The sensation of flavour perceived in the mouth and throat on contact with a substance.
The more popular the taste of a product, the more likely it is to observe an increase in demand within the market
Influence on market
Definition
Any of the foods or substances that are combined to make a particular dish
Examples
Products with desirable ingredients and products that exclude unpopular products are often popular amongst consumers and therefore project strong market trends.
Sugar free
Fat free
Gluten free
Reduced salt
Reduced sugar
No artificial additives
Less - no trans-fats
Definition
Influence on market
Food that is commercially prepared (often through processing) for ease of consumption, and is usually ready to eat without further preparation.
Matters most for routine purchases
Consumers are more likely to pay more for convenient products as they save time with minimal preparation and cleanup
Examples
Frozen curries
Frozen Lasagna
Frozen pizza
Lack of skills creates negative connotations for creating meals resulting in an increase purchasing of convenience meals
Examples
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Sweet
Sour