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Food Drivers - Coggle Diagram
Food Drivers
Taste
Influence on market
The more popular the taste of a product, the more likely it is to observe an increase in demand within the market
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Ingredients
Influence on market
Products with desirable ingredients and products that exclude unpopular products are often popular amongst consumers and therefore project strong market trends.
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Convenience
Definition
Food that is commercially prepared (often through processing) for ease of consumption, and is usually ready to eat without further preparation.
Influence on market
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Consumers are more likely to pay more for convenient products as they save time with minimal preparation and cleanup
Lack of skills creates negative connotations for creating meals resulting in an increase purchasing of convenience meals
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Perceived quality
Definition
The degree to which a product fulfills its functions, given the needs of the consumer
Influence on market
Attracts consumers who are willing to pay a greater price for a similar product solely based on the assumption that the product has a greater health and nutritional benefits.