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Lost and font - Coggle Diagram
Lost and font
Digital
: affect the user experience and accessibility
1968 Rudolf Hell - Digi Grostesk (1st digital typefaces)
1974 Outline (vector) - smaller file szie & less memory usage
Late 1980 True type - used for computers & printers
1997 Open type - cross platform Macs & PCs
1998 Web fonts
2009 WOFF Web Open Font Format - W3C standard for webs
2016 Open type adopted fonts
Display
: grab attention and evoke specific emotions or associations
1815 Figgins - Salab Serif
1816 William Carlsons IV - 1st sans serif
1916 Edward Johnston - Underground
1920 Frederic Goudy (1st fulltime designer)- Goudy old style
1957 Max Miedinger - Helvetica (modern sans serif)
Efficiency
- increase accessibility + space saving typeface
1440 Johannes Gutenberg - Blackletter
1470 Nicolas Jenson - Roman type
1501 Manutilus & Grifffo - Italic
Readability
: influence the reader's experience and interpretation of the text
1704 William Carlson - Old stype
1757 Baskerville - Transitional
1780 Badoni & Didot - 1st modern Roman typefaces
AI vs human
Pro
Enhanced Clarity
Optimization for Readability
Security and Verification
Cons
Limitation on Creative
Costly monitoring
Potential Stigmatization or Bias
Copy rights
Harry P - NCBC case study
Misleading
MC Steve Harvey 2015
Accessibility
IBM Plex 20170 vs Comic Sans 1994
Cultural sensitivity
Coca Cola New Zealand 2018 - Maori
Future of font usage
Motion: should governments even have standardized fonts?