Please enable JavaScript.
Coggle requires JavaScript to display documents.
INDUSTRY COMPETITIVENESS - Coggle Diagram
INDUSTRY COMPETITIVENESS
Competitive is:
Having a strong desire to win or be the best at something
As a good as or better than others of the same kind
Able to compete successfully with other
Competitive advantage:
Price
Branding
Quality or product offerings
Distribution network
Customer Service
Location
Customer advantage divided to 2:
Customers perspective
A COMPANY HAS A COMPETITIVE ADVANTAGE WHEN IT HAS A SUSTAINED ABILITY TO CREATE VALUE FOR THE CUSTOMER AT A RATE GREATER THAN ITS COMPETITION.
Managenerial (Business) Perspectives
A COMPETITIVE ADVANTAGE IS THE ABILITY GAINED THROUGH ATTRIBUTES AND RESOURCES IN ACHIEVING A SUSTAINABLE PROFIT MARGIN GRETAER THAN THE AVERAGE PROFIT MARGIN OF COMPETITIORS WITHIN THE SAME MARKET
Factors Influence Competitive Advantage
Internal Factors
Financial Ability
Human resources
Marketing
External Factors
Political
Economic
Social