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TESLA - Coggle Diagram
TESLA
CORE VALUES / VALUE PROPOSITION
Make driving easy
Technology & Innovation
Smart
Sustainability & renewable energy
Build a more sustainable future
DESIGN
Modern
Gadgets
Futuristic style
Visual identity (black & red)
Personalization / Customization
PRODUCTS
Model S
Model 3
Model X
Model Y
Cybertruck
SUSTAINABILITY
Reduce emissions
Slogan : The future is sustainable
Controversy : unethical way of material sourcing
Trying to make long lasting batteries
TECHNOLOGICAL INNOVATION
Autopilots (provides unique experience)
Battery technology
Range & longevity
Pioneer in eletrical vehicles
Superchargers
CUSTOMER EXPERIENCE
Provide exclusive events
Loyalty programs
Delivery centers
Online ordering
PRICE
Expensive
For ex : Model S starts at 70k
Fancy
Luxury product