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MARKETING - Coggle Diagram
MARKETING
NON-TRADITIONAL TOUCHPOINTS
GUERILLA MARKETING
IN-GAME MARKETING
IN-MOVIE MARKETING
INTERACTIVE MARKETING
MY IDEAS
SPIN THE WHEEL - customers participate in an opening event in a digital spin the wheel (preferably in a mall/populated area) where prizes vary from winning vouchers, to free drinks and beverages.
PHYSICAL STRUCTURE - A branded coffee cup/beverage that allows people to take pictures with which will provide the cafe with online promotions.
BILLBOARD STRUCTURAL OPTICAL ILLUSION - Billboard poster with structural coffee so it looks like the coffee is coming out of the billboard and pouring down.
TRADITIONAL TOUCHPOINTS
ONLINE
WEBSITE
EMAILS
SOCIAL MEDIA POSTS
LANDING PAGES
COMMERCIAL
NEWSLETTER
REVIEWS
PRODUCT CATALOGS (JUSTEAT/DELIVEROO/UBER)
INFLUENCER MARKETING
SMS
PHYSICAL
POSTERS
MERCHANDISE
BUSINESS CARDS
LOYALTY CARDS (DISCOUNT SCHEMES)
PHYSICAL ADS (TUBE ADS/BILLBOARDS ETC.)
BRAND EVENTS
PEER REFERRAL