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BS-3a, G6 (Stephanie, Angelica, Carissa, Avery, Kiki, Liang, Ekaitz),…

- - - - Premier League of England and Wales :
    - - Real Madrid :checkered_flag:
      - Barcelona :checkered_flag:
        
        Spanish La Liga
- - - - EVA
      - Stock Market Value
      - ROA/ ROE/ ROCE
      - should evaluate in multiple standards
      - NPV
  - - - Once they got competitive advantages, how can they maintain sustainable?
    - - essential attributes that makes difference
- - - - activities
        
        the reason making enterprise competitive
        
        take APPLE company for example
        
        the Competitive Advantage based on what
        
        value
        
        Improve customer satisfaction
        
        1 more item...
        
        lower price relative to other competitor
        
        1 more item...
        
        scarcity
        
        unique
        
        1 more item...
        
        hard to be replace
        
        1 more item...
        
        Activities it chose to undertake
        
        Activities it chose not to undertake
        
        more or less effective?
      - resources
      - capabilities
        
        unique capabilities :new:
        
        innovative product design
        
        Example：COSTCO
        
        Transparent plastic box
        
        Fresh :kiwifruit:
        
        1 more item...
        
        24 Logistics Center
        
        Deliver directly to branches
        
        1 more item...
        
        Membership policy :pen:
        
        Renewal rate：90%
        
        1 more item...
        
        low cost inventory management
        
        great customer service
  - - - types of resources
        
        intangible
        
        technology
        
        product innovations, prototypes, and designs
        
        relationships
        
        reputation, relationships, and alliance
        
        human capital
        
        raw talent or skill
        
        how they are trained, motivated, and organized
        
        tangible
        
        physical resources
        
        buildings
        
        machinery
        
        real estate
        
        financial resources
        
        borrowing capacity
        
        cash at hand
      - resources that matter most in business environment
        
        resources that have the greatest potential to create economic value
        
        increase customer value
        
        reduce costs
        
        increase price-cost wedge
        
        resources that are more difficult to own or access
- - - - Dynamic fit
        
        Complementarity
        
        The complementarity between different activities further strengthen and ensure the position
        
        Optimization of Effort
        
        Communication between different activities can optimize the operation of activities
        
        Simple Consistency
        
        Internal operating activities must be consistent with Business strategy direction
      - Routines, Resources, and Capabilities
    - - Macro / Industry
- - - - focuses on the linear sequence of activities involved in creating a product or service
        
        Ex. Manufacturing Companies, Retails
    - - multiple entities collaborate and interact with each other to create and deliver products or services
        
        Ex. Airline Companies, Healthcare