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PRODUCT, SERVICE AND MARKET DEVELOPMENT - Coggle Diagram
PRODUCT, SERVICE AND
MARKET DEVELOPMENT
4.1 INNOVATION
INNOVATION IN BUSINESS
FOCUSING INNOVATION EFFORT
4.2 NEW PRODUCT, SERVICE AND
MARKET DEVELOPMENT
THE ANSOFF PRODUCT/MARKET MATRIX
MARKET PENETRATION — GROWTH IN EXISTING
PRODUCTS AND MARKETS
PRODUCT DEVELOPMENT — NEW PRODUCTS FOR
EXISTING MARKETS
IS IT A NEW OR EXISTING PRODUCT?
MARKET DEVELOPMENT — EXISTING PRODUCTS FOR
NEW MARKETS
DIVERSIFICATION
4.3 NEW PRODUCT DEVELOPMENT (NPD)
THE NEW PRODUCT DEVELOPMENT PROCESS
THE ROLE OF MARKET RESEARCH
FOCUSING ON STRATEGICALLY IMPORTANT PROJECTS
4.4 NEW SERVICE DEVELOPMENT
COMPONENTS OF SERVICE DESIGN
EMBEDDING PRODUCTS INTO SERVICES
WITH TECHNOLOGY
4.5 APPROACHES TO DEVELOPING NEW
PRODUCTS AND SERVICES
DESIGN THINKING AND HUMAN-CENTRED DESIGN
BLUE OCEAN STRATEGY — NEW PRODUCT AND
SERVICE OFFERINGS
Factors of Competition and the Strategy Canvas
The Four Actions Framework
USING IT TO SUPPORT NEW PRODUCT AND
SERVICE DEVELOPMENT
DEVELOPING PRODUCTS TO EMBED IN A SERVICE
4.6 NEW MARKET DEVELOPMENT
EXPANDING INTO NEW CUSTOMER MARKETS
EXPANDING INTO NEW GEOGRAPHIC MARKETS
Using IT to Support New Market Development
DEVELOPMENT OF NEW GEOGRAPHIC MARKETS
OBJECTIVES OF MARKET ENTRY
MARKET ATTRACTIVENESS
MARKET DEVELOPMENT RESOURCES
COMMON MODES OF ENTRY INTO NEW
GEOGRAPHIC MARKETS
Exporting
Licensing
Franchising
Strategic Alliances
Joint Ventures
Establishment of a New Business Overseas
Foreign Direct Investment
Acquiring an Existing Overseas Organisation
MERGERS AND ACQUISITIONS
Value of Mergers and Acquisitions
ADVANTAGES AND DISADVANTAGES OF DIFFERENT
ENTRY MODES
ACCOUNTING ISSUES ASSOCIATED WITH
MARKET EXPANSION
Foreign Exchange Risks
Preparing Multiple Sets of Reports
Incompatible IT Systems
Varying Business Conduct Standards
Taxation
Transfer Pricing
4.7 INTELLECTUAL PROPERTY
IP STRATEGY
IP RIGHTS INFRINGEMENT
PROTECTING IP RIGHTS
4.8 LEADERSHIP