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Experiential integrated learning - Coggle Diagram
Experiential integrated learning
Goals
Migrate existing UA parameters to GA4 for continuous tracking of key progress indicators.
Incorporate new custom metrics tracking in GA4 based on goals and best practices
User content engagement tracking
Conversion tracking of newsletter signups and donations
Building audience profiles from audience demographic data of Conversions
Improved SEO strategy utilizing keyword and site speed tracking
Improved user experience tracking
Measure page use, engagement, link click, and audience data for Science Communication Certificate page
Archive historical UA ‘Raw Website Data’ as a benchmark to measure and compare our progress in achieving our strategic goals online: reach, content engagement and conversions.
Identify differences in measurement styles between UA and GA4, specifically which new GA4 property formats and metrics correlate to the old UA formats and metrics measured from the archival property.
Deliverables
Migrate existing parameters to GA4.
Confirm connected site tags have been transferred from UA to GA4, and gathering data
Existing UA configuration parameters will be migrated to the new GA4 property and confirmed via (website)
Migrate UA goals to GA4 conversion events
Migrate Audiences from UA to GA4 via GA4 Migrator for Google Analytics Google Sheets add-on
Migrate Key Events from UA to GA4
Map UA custom events to GA4
Migrate ecommerce measurements
Confirm Google signals is running in GA4
Recommendations
Make recommendations for the implementation of new custom metrics tracking.
Based on unique GA4 metrics tracking capabilities and relevant event tracking potential, create a list of top recommendations for new custom metrics tracking to be implemented in the GA4 property.
Implement approved custom metrics tracking recommendations (time
Based on feedback and confirmation from RCIScience project lead
Archive historical Google Analytics data by July 1 2024
Following Google recommendations, Universal Analytics (UA) data will be exported to (website) for interactive archival access via (website)
prepare a report comparing new and old formats and metrics
Based on differences in measurement styles between UA and GA4, create a report that clearly defines which new GA4 property formats and metrics correlate to the old UA formats and metrics measured from the archival property.
Create a dashboard summarizing progress
Report weekly on the progress of each stage of the deliverable