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Module 1 - Coggle Diagram

- - - - understand someone's thoughts & feelings in a situation, often by feeling the emotions yourself
    - - show concern or compassion without feeling the emotions themselves
    - - you feel sorry for someone, saying in condescending overtone
  - - - what
      - how
      - why
    - - focus on
        
        the whole user
        
        words they are using
    - - actively listen
      - avoid getting distracted by
        
        where the conversation is going
        
        what you might say next
    - - request input from diverse sources and groups of users
      - ask open-ended questions understand thoughts
  - - - questions to determine if potential participants
        meet requirements of research study
    - - what do you want to learn from interviews?
      - are there certain user problems that need empathizing with?
      - are there any characteristics of users to be interviewed? why?
      - how much info is needed to a have
        comprehensive & balanced data?
        
        representative sample
        
        could be unrepresented group in previous research
  - - - build rapport
      - thank them for coming
      - review legal details
      - gather basic details, such as name, demographic ...
      - tell them there is no right or wrong anwers
    - - ask open-ended questions
    - - highlight compelling quotes
      - document observations about participants
- - - - observations
      - by asking questions: "how does this make you feel?"
- - - - any UX issues that frustrate user & block user
        from getting what they need
    - - financial pain points
      - product pain points
        
        quality issues related to product
      - process pain points
        
        frustrations that stop users from moving from point A to point B
      - support pain points
        
        can't find answers to their questions
    - - Pain point
        
        I need to keep my food cold on a road trip
      - Solution
        
        I need a cooler to store and keep my food cold