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PRODUCT STRATEGIES - Coggle Diagram
PRODUCT STRATEGIES
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Pricing strategy
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Some selling techniques
- Up-selling method: - The escalating method- The middle choice method- The step down method
- Yeild management: High demand: maximize product price
Low demand, maximize number of guests
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Some discount situations
- Low season
- Weekly
- VIP guest
- (Perdiem)
- Corporate rate
- Group rate
- Daily price
Pricing principles
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- Development atage in the product life cycle
- Goals and overall Mkt strategies
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- Market structure and position of enterprises in the market
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- The economy and the impact of the Government on the market
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Product strategy
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Levels of products
- Sản phẩm cốt lõi: hotel room
- Sản phẩm hiện thực: Hotel decoration, facilities, amenities
- Sản phẩm bổ sung: customer services, turn down service...
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