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BYJU's Customer Journey - Coggle Diagram
BYJU's Customer Journey
Awareness
Discovery
Advertisement, Social media, Word of mouth
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Research
Website, Review, Comparing with other platform
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Consideration
Interest
Sign up, Download a free trail, Attending webinar
Evaluation
Exploring different courses offers, Demo lessons, Understanding pricing / subscription
Decision
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Onboarding
Create account, Set up profile, Receive welcome email / message
Engagement
Learning Experience
Engaging with courses, lessons and assessment
Progress Tracking
Monitor through quizzes, test and personalised recommendations
Retention
Support and Feedback
Ongoing support, responding to queries and soliciting feedback
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Advocacy
Referral
Refers to others, expanding the customer base
Review and Testimonial
Positive review, testimonials on social media / review platforms
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