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Marketing - Coggle Diagram
Marketing
Market Segmentation
Age
Gender
Demographics
Location
Lifestyle
income
Marketing Mix
Product
Brand, Image, design
Life Cycle, Intro, growth, mature decline
Price
Penetration low then high
food
Skimming
Tech products
competitor
Cost plus
Place
How it gets to market
Promote
Point of Sales
Reduced
samples
competitions
Loss Leader
Advertising
social media
Television
Radio
Research
Primary/field
Questionnaire
Interviews
trials
Focus Groups
Secondary/Desk
Website
Own data, finances
Newspapers
Census