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Elasticities of Demand, Applications of PED, When price of the good falls,…
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Applications of PED
For producers
Pricing decisions
If the demand for the good is price elastic, the firm should lower price to increase TR (discounts and sales are often given)
Output decisions
if the demand for the good is price elastic, then the firm should choose to mass produce the good as it can lower the price of the good by lowering COP (taking advantage of large scale production)
Other strategies
producer can use product differentiation (branding, celebrity endorsement, improving product quality) to promote customer loyalty, and make the demand for the good more price inelastic (so they have more control over price of the good)
For government
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To raise tax revenue
Government should tax goods with price inelastic demands to raise tax revenue (as the fall in tax revenue due to the less than proportionate fall in Qdd < gain in tax revenue due to the rise in price)
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When price of the good falls, Qdd rises by more than proportionately
The gain in revenue due to the more than proportionate increase in Qdd > loss in revenue due to the fall in price
When price of the good rises, there is less than proportionate fall in Qdd
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- Consumers need time to change their consumption patterns
- Consumers need time to be aware of the price changes
- Consumers need time to be convinced that the change in price is permanent
TR: the total amount of revenue received by a firm for the sale of a particular quantity of the good sold (P x Q)