Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic D - Buyer Behaviour - Coggle Diagram
Topic D - Buyer Behaviour
Characteristics affecting consumer buying behaviour
Personal Factors
Age and Life Cycle Stage
Occupation
Economic Situation
Lifestyle
Personality and self-concept
Cultural Factors
Sub culture
Social class
Culture
Psychological Factors
Motivation
Perception
Learning
Beliefs and Attitudes
Social Factors
Small Groups
Family
Social roles and status
Consumer buyer decision process
Evaluative of alternatives
Purchase decision
Information Search
Post-purchase behaviour
Need Recognition
Types of buying decision behaviour
Dissonance-reducing buying behaviour
Variety- seeking buying behaviour
Complex buying behaviour
Habitual buying behaviour
Major influences on business buyers
Interpersonal Factors
Organisational Factors
Environmental Factors
Individual Factors
E-procurement (buying on the internet)
The business buying process
Proposal Solicitation
Supplier Selection
Supplier Search
Order - Routine Specification
Product Specification
Performance Review
General Need Description
Problem Recognition
Types of buying situations
Modified Rebuy
New Task
System (Solution) Selling
Straight Rebuy
Participants in the business buying process
Initiators
Influencers
Gatekeeper
Deciders
Users
Buyers
Types of markets
Consumer Markets
Business markets
Reseller Markets
Government Markets
International Markets