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SMMC G4 [LN-6] Intellectual Capital, Core Competencies, Complementary…

- - - - creates a detailed roadmap based on a strategic plan.
    - - A healthy workplace environment
    - - Define the goal or vision for the operational plan clearly
  - - - Example: Rolls-Royce
    - - Example: Apple
    - - Example: Coca-Cola
- - - - Human
      - Tangible
      - Organizational Capabilites
        
        Strategy
        
        Competitive Advantage
- - - - unilateral dependence between the innovation and the complementary asset
    - - "general purpose" assets which do not need to be tailored to a particular innovation
- - - - Creating Future Markets
        
        customer value
        
        competitive differentiation
        
        Example strategies
        
        Nike：High manufacturing standards
        
        Apple：Unique, innovative, and creative technology
        
        Starbucks：community and a symbol of social status
        
        Amazon：Brand-consumer relation
        
        ductility
- - - - Knowledge
        
        Education
        
        Level of qualifications
        
        Skills
        
        Talent
        
        Work-related competencies
        
        Work-related expertise
        
        Innovativeness
        
        Proactiveness
        
        Entrepreneurial spirit
        
        Other attributes
        • Professionalism
        • Experience
        
        Example: AIRLINE :airplane:
  - - - Intellectual property
        
        Patents
        
        Copyrights
        
        Trademarks
        
        License agreements
        
        Other business rights
        
        Infrastructure assets
        
        Management philosophy
        
        Corporate culture
        
        Management processes
        
        Information processes
        
        Network systems
        
        Research and development
        
        Leadership
        
        Financial relations
        
        Other attributes
        • Technologies
        • Business processes
        • Key management attributes
  - - - Brands
        
        Customer list
        
        Customer loyalty
        
        Business collaborations
        
        Market share
        
        Supply chain
        
        Distribution channels
        
        Reputation
        
        Stakeholder relations
        
        Communication and information
        
        Mergers and acquisitions
        
        Joint ventures
        
        Other attributes
        • Strategic partnerships
        • Corporate image
- - - - Org. performance
        
        2nd loop
        
        Exploration
        
        1st loop
        
        Exploitation
    - - Knowledge base
        
        Stakeholders' Values
        
        M