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Intellectual Capital, G2 (DICE4 Becky, DFLL3 Keely, DFLL4 Cathy, IBS3…

- - - - Global strategy
        
        Accounted for 80% of IBM revenues
        
        Nowadays
        
        Transition to Services
        
        Shift to Software
  - - - Pioneer desktop computing
        
        Highest profits (50%)
        
        Past
        
        Need innovation capability
        
        Tangible
        
        eg. Equipment
        
        Intangible
        
        eg. Brand value
        
        Human
        
        eg. Skill, Communication
        
        Spurred the development of the software
      - Globalization :globe_with_meridians:
- - - - Stable and dependable work processes
      - Highly individual know-how
      - Good relationship external to the company
      - Theoretical corporate culture
      - Customer satisfication
      - Excellent human resource capabilities
      - :red_cross: cannot be found
  - - - Infrastructure assets
      - Intellectual property
  - - - :warning: Easy to be seen
- - - - 🍊
        
        🍊
      - 🍊
    - - 🍊 end product
      - 🍊
      - 🍊
    - - 🍊
  - - - Note :Business-level is an enterprise's actions to gain competitive advantage with core capabilities for "specific product markets"
        
        What :question:
        
        Decide which needs of customers you want to meet
        
        How :question:
        
        Determine the core capabilities necessary to meet customer needs
        
        Who:question:
        
        Determine the customers to serve (market segmentation)
- - - - Ordinary Capabilities / Operational Capabilities
        
        Normal operational capabilities of an organization
        
        "Doing things right"
        
        Allow a firm to 'make a living'
      - Alter firm's way of 'making a living'
      - "Doing the right things, at the right time"
      - How it works?
        
        Seize
        
        Sensing and identifying opportunities and threads
        
        Maintaining competitiveness by reconfiguring the organization
      - What's needed?
        
        Close End-User engagement
        
        Ability to undertake organization
        
        Ability to acquire strategically
  - - - Launch a new strategy
      - Current design is not fit for purpose
      - Changes in the environment
        
        Internal or external change
    - - Hierarchical
        
        Higher
        
        Lower
        
        Higher
        
        Lower
        
        Higher
        
        Lower
        
        Downward
        
        Information starts at the top and trickles down to employees
        
        Divisional structures
        
        Functional structures
      - Organic
        
        :arrow_up_down:
        
        :one: Complexity
        
        :two: Formality
        
        :three: Participation
        
        :four: Communication
        
        Higher
        
        Lower
        
        Higher
        
        Lower
        
        Higher
        
        Lower
        
        Lateral, upward and downward
        
        Information flows through the organization with fewer barriers
        
        Matrix structure
        
        Network structures
        
        Simple/Flat structure
    - - :TWO: Create a collaborative plan of action
        
        SWOT
        
        PEST analysis
      - :THREE: Communicate and provide support
      - :one: Consider the Impact
        
        Environment
        
        Controls
        
        Size
        
        Strategy
        
        Incentive
- - - - Strategic Groups
        
        Industry Environment
        
        ⬇️
        
        PESTEL Environment
        
        Sociocultural
        
        Political
        
        Ecological
        
        Legal
        
        Global World
        ||
        
        The external environment affects the internal environment
        
        Technological
        
        Economic
        
        There are many external factors that affect strategy
        
        e.g. China–United States trade war
        COVID-19
        Russian-Ukrainian War
        
        Not the end
        
        A journey with a set direction and goal
      - ❓How to influence each other?
        
        Need to know the stage of the company
- - - - Detection
        
        Systems
      - Corrections
      - How could I learn by knowledge?
    - - Internalization
        
        Knowledge transfer
    - - Externalization
  - - - How to enhance myself by learning?
      - Identify
      - Evaluate the quality
      - Promote
      - Ability / Condition
    - - Recognition
    - - Purpose
      - Practices
      - Environment
- - - - :arrow_double_down: