Classify Crisis type by attribution of responsability
- VICTIM CRISIS: minimum crisis responsibility (natural disaster, rumors, workplace violence, product tampering, malevolence)
- ACCIDENT CRISIS: low repsonsability (challenges from stakeholders, equipment or technology failure, tech error= product harm)
- PREVENTABLE CRISIS strong responsibility (accidents caused human error, human error= gamful product, organiztional misdeed: managers fail and put in risk stakeholders or violate law)