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Topic A - Marketing Process (5) - Coggle Diagram
Topic A - Marketing Process (5)
2.Strategy
differentiation
positioning
segmentation
target markets
orientations
1.Understanding
needs / wants / demands
products / services
exchange / relationships
experiences
markets
services
3.Mix
7Ps
5.Capture
Retention
Equity
CLTV
Share
4.Relationship
CV
CS
CRM