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TRUNUTRIZ, Related Keywords Tree for Trunutriz, Branding & Positioning…

- - - - Lacks Omnichannel Strategy
- - - - Amazon & Flipkart
      - Website
    - - Walk-In Store
- - - - Pre Campaign Content
        
        7 Products > 7 Carousel(4 Slides) > 7 Reels + Process Reels + Brand Benefit Reels
      - Rakhi Campaign Content
        
        Highlights [Raksha Bandhan packet + Customer Testimonials]
- - - - PGs, Apartments, Localities of such places
- - - - Offer a Coupon to the Buyer for Initiating Next Purchase
        
        Amazon Coupon only for Trunutriz Brand of 7%
        
        Decide Expiry 4months
    - - Paid Promotions
        
        Ads on Meta Platform (Insta, Fb)
        
        Yes
        
        Ads on Amazon
        
        Yes
        
        Paid Product collab with Influencers on Insta, Fb , Yt
        
        Yes
        
        Offline
        
        Paid Posters/Banners at Other Business/Outlets
        
        May be
        
        Ads on Google Platforms (Youtube)
        
        No
      - Organic Promotion
        
        Posts on Insta, Fb
        
        Yes
        
        Offline
        
        Posters/Banners at Kamya Outlets
        
        Maybe
        
        Free Posters/Banners at Other Business/Outlets
        
        maybe
    - - Zero Profit even after Organic sale
        
        CPC 10-20 INR
        
        CTR - 2%
    - - For More Trust
        
        Before Campaign, while Collaboration ask Influencers for Review & Rating to Increase Review & Rating for Better trust & conversion while campaigning
      - For Further Trust & Conversions
        
        Ask buyers for a Review
        
        buyers are users
        
        Come up with More Ideas Regarding this
  - - - 400 via Insta, Fb
        
        150 Via Influencer Collabs
        
        250 via Insta, Fb Ads
      - 200 via Amazon Ads
- - - - By Collaborators
      - Follow Up Emails for Each Purchase
      - Amazon Vine Program
        
        ABR Registered ?
        
        Not Yet
        
        Ask to
      - Request a Review for Each Order
        
        Manually Asking Review for Each Order
        
        Jungle Scout for Auto Bulk Review Request
        
        To expensive
    - - Only in Kamya(Stall)
      - Think for other Possible online Brands
      - Could be Placed in Rakhi Stalls
    - - Not Yet, Search for More
      - Email Campaign
    - - To Decide Coupon Value
        
        7-8%of value of Cart
    - - To Decide Ad budget
        
        Product Price : Rs 110-Amazon commission + Rs 23-Rakhi & Accessory + Rs 350-Real product + Rs 15-Key ring + Rs 2-TY card
        
        Net Profit on Product is 0 even after Organic Sale
        
        10(Fb & Insta)
    - - Yes
    - - yes Budget 10k
    - - 20, Budget 10k
    - - All over india
    - - 10(Amazon)+10(Collabs)+10(Insta,Fb) +3(Offline)+4(Posts & Reels)
    - - Yes maybe
        
        Decide Standards & Search for Brands If any
        
        What Benefit would we Get From It
  - - - Online(34K)
        
        Organic(15k)
        
        Influencer Collabs (10k)
        
        Posts & Reels (5K)
        
        Paid(20k)
        
        Insta, Fb Ads (10k)
        
        Amazon Ads(10k)
      - Offline(5k)
        
        Offline Promotions in Other Stores with Posters
    - - Target Audience
        
        Age Groups
        
        23-26
        
        Masters Degree
        
        Individuals
        
        3.5,2,4
        
        27-31
        
        Post Graduation
        
        Professionals
        
        Some Married
        
        4.5,3,5
        
        19-22
        
        Bachelors Degree
        
        Individual , Some under Parental Jurisdiction
        
        2,1.5,2.5
        
        31-45
        
        Nearly All Married
        
        Most Professionals
        
        5,5,5
        
        15-18
        
        Senior Secondary
        
        A Little Under Parental Jurisdiction
        
        1.5,1,1
        
        10-14
        
        Higher Secondary
        
        Under Parents Jurisdiction
        
        1,1,1
        
        Only Females
        
        Cousin Sisters
        
        Biological Sisters
        
        Sister in Law
        
        Female Friend
        
        Sworn Siblings
        
        Separation Chance Scale
        
        Disposable Cash Scale
        
        3(High)
        
        0(Low)
        
        Individuality Scale(Decision Making)
        
        0(Low)
        
        5(High)
        
        Most Responsive Age Groups
        
        23-26
        
        32-35
        
        27-31
        
        Average Responsive Age Groups
        
        3 more items...
        
        Target Them Directly
        
        5(High)
        
        0(Low)
      - Campaign Keyword Tree for Copy
        
        Convenience/Ease
        
        Problems It Addresses
        
        Health Conscious
        
        Thoughtful Celebration
        
        Secondary Concerns/Additions
        
        Budget Friendly
        
        Cultural Association
        
        Festive Spirit
        
        Care/Love/Affection/Protection
        
        Event Specific
        
        Unity/Bonding
        
        Distance/Away
        
        All in One
- - - - Rate, Review, Post a Photo of Product on Amazon
        
        Capture a SS of the Review Posted for Product on Amazon
        
        Send SS with UPI ID
        
        Verify Standards Set for Reviews & Content
        
        Promise Refund by 20-21 Aug
        
        Get Refund by 20-21 August After Completion of the Campaign
        
        Else, See what to do
        
        Post a Good Review
        
        Ex : My Brother Just Loved It
        
        Think of More Reviews Regarding Context
        
        Rate it Atleast 4 Stars
        
        Post a Photo of the Product with a Good Background
        
        Follow Insta Page
        
        Like & Follow Fb Page
      - Promise a Story, Post, Reel on Insta, Fb, Yt
        
        Decide Framework & Time Lines for all this
        
        Videography has to be Done by the Influencer
        
        Videography Standards
        
        Voice Over
        
        Videography with Good Effects, Transitions, Backgrounds
        
        Captions, Product URL, Hashtags
        to be Provided by Us
        
        Audio Has to be Provided by Us
        
        Male - Female Bifurcation Strategy
        
        Timeline, Reels, Posts, Stories by 5th August 2024
        
        Location Has to be Decided After Talking to them
        
        Ideas
        
        Problem Solution Showcase
        
        All in One Package
        
        Distance
        
        Convenience
        
        Campaign Keyword Tree
  - - - Act as an Buyer of the Product for Brother
    - - Act as an Receiver of the Product from Sister
- - - - Awareness about Health, Safety, About Conscious Consumption
    - - Trend of Consuming unhealthy Food in Younger generation
    - - Trend of Fear