Please enable JavaScript.

Coggle requires JavaScript to display documents.

Module 3 - Coggle Diagram

- - - - interview or survey/questionnaire
      - empathy maps
        
        who are users and what are their situations?
        
        what do users say about their exp with the product or similar products?
        
        what do users think about their experiences?
        
        what do users do before, during, and after their experiences?
        
        what do users feel about their experiences?
      - user personas
        
        rather than try to remember details about user in the abstract, create a user persona who brings this customer to life
  - - - as [who], I want to [what] so that [why]
      - written from user's perspective
    - - a series of experiences that the user has as they try to achieve the goal
    - - [name of user persona] a a [type of user] who needs [type of UX] because [benefits of UX]
      - written from designer's perspective
  - - - take a problem statement from define phase and turn it into a list of questions that start with "How might we?"
      - example:
        
        Problem statement
        
        Berta is an older person with a visual impairment. She is a long-time bakery customer who prefers ordering over the phone. She needs a website and online ordering system that are easy to use, adapt to her vision needs, and mimic the feel and flow of a friendly phone conversation. She wants to place her orders with ease and feel like she’s making a personal connection with the bakery as she places her orders.
        
        HMW
        
        How might we make the online ordering process easy to use?
        
        How might we make the online ordering system mimic a friendly conversation?
        
        How might we ensure the online ordering system adapts to Berta’s vision needs?
    - - brainstorm visual elements of a new design
      - designers use questions or solution in HMW then
        
        dive a sheet of paper into 8 squares
        
        take 1 min to sketch an idea or solution in each square
    - - audit competitors about how to solve a problem
      - audit by asking
        
        what products do they offer?
        
        what are those products' strength and areas for improvement?
    - - technique used to brainstorm changes and alternatives to ideas and designs
      - Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange
    - - who will be involved and their roles?
      - where it happens
      - why it happens
      - method to conduct collaboration
      - technique or tools or process to use
    - - ideas must meet the project's biz requirements
      - ask these questions
        
        which of these ideas are feasible within budget and schedule?
        
        which of these ideas will best meet the standards for the design?
  - - - wireframing
        
        paper wireframes
        
        box, rectangle to represent images and icons
        
        horizontal line to represent text
        
        digital wireframes
        
        lo-fi prototypes
        
        hi-fi prototypes