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Marketing - Coggle Diagram
Marketing
Customer Segments
Locals
Prefer Native Language Menu
Want Efficient Dining Experience
Seek Clarity and Comfort
Expats
Not Fluent In Local Language
Desire For Familiar Dining Experience
Need Convenience
Restaurants
Improved Customer Experience
Menu Translation
Pre Ordering Abilities
Enhanced Satisfaction
Increased Efficiency
Streamlined Ordering Process
Reduced Wait Times
Minimised Order Errors
Expanded Customer Base
Attract Diverse Customer Segments
Reach Broader Audience
Tourists
Face Language Barriers
Want To Explore Local Cuisines
Seamless Dining Experience
Why Interested?
Locals/Expats/Tourists
Seamless Dining Experience
Familiarity and Comfort
Convenience and Reduced Waiting Times
Restaurant
Unique Selling Point
Differentiation from Competitors
Forward Thinking Establishment
Revenue Optimisation
Channels
Marketing and Awareness
Digitial Advertising
Social Media Promotion
Partnerships with Relevant Business's and Organisations
Sales Channels
Direct Sales to Restaurants
Partnerships with Restaraunt Managment Software Providers
Online Marketplaces for Hospitality Solutions
Training and Support
Comprehensive Training
Ongoing Support
Tutorials/User Guides
Responsive Customer Support Service
Feedback
Feedback from Restaurants and End-Users
Regular Updates and Iternations
Improve Product Based on Feedback
Value Proposition
Problem
Solution
Secured Payments
Menu Translation
Pre Ordering
Integration with Booking Systems
Language Barrier
Long Waiting Times
Key Benefits and Features
Improved Efficiency
Integration With Booking Systems
Menu Translation
Pre Ordering Option
Enhanced Customer Experience
Target Audience
Restaurants
Locals
Expats
Tourists
Customer Relationships
How Do We Get Customers?
Digital Advertising
Social Media Campaigns
Partnerships with Travel Agencies
Offering Discounts/Incentives for Early Adopters
Leveraging Word of Mouth Through Satisfied Customers
How Do We Keep Customers?
Providing Excellent Customer Service
Regular Updates and Improvements Based On Feedback
Loyalty Programmes or Rewards for Frequent Users
How Do We Grow Customers?
Expanding Reach to New Geographic Markets
Strategic Partnerships
Introducing New Features or Services Based On Evolving Customer Needs
Encouraging Referrals and Positive Reviews From Existing Customers