Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKET RESEARCH, ANALYSING DATA AND PROMOTIONAL METHODS - Coggle Diagram
MARKET RESEARCH, ANALYSING DATA AND PROMOTIONAL METHODS
MARKET RESEARCH. COLLECTION OF DATA FROM SOURCES IN ORDER TO OBTAIN INFORMATION REGARDING THE NEEDS OF CUSTOMERS.
-
2 TIPES OF DATA SOURCES
PRIMARY DATA: FIELD RESEARCH. FOR A SPECIFIC OBJECTIVE AND IS COLLECTED FIRST-HAND FROM CUSTOMERS. EXAMPLES: SURVEYS, QUESTIONNAIRES AND INTERVIEWS, AS WELL AS FOCUS GROUP. THIS FORM PROVIDES SPECIFIC DATYA WICH IS EXTREMELY RELEVANT TO COMPANY
SECONDARY DATA: DESKTOP RESEARCH. EXISRTING INFORMATION, IS A CHEAPER AND QUICKER SOURCE YHAN FIELD RESEARCH. CAN BE INTERNAL TO COMPANY, SUCH AS CUSTOMERS AND SALES RECORDS, OR EXTERNAL STATISTICS FROM UNWTO…
MOST OF THE DATA USED IN… DIFFERENTE TABLES AND CHARTS. THE MOST COMMONWEALTH FORMS FOR PRESENTING DATA AND STATISTICS ARE:
-
-
LINE GRAPH: TRENDS OR CHANGES OVER A PERIOD OF TIME. HORIZONTAL AXIS WICH SHOWS TIME AND VERTICAL DIFFERENTE DATA…
PIE CHART: CIRCLE, INTO SEGMENTS, SHOWS PARTS OF WHOLE AND DOES NOT SHOW CHANGES…
PROMOTION IS THE ELEMENT MARKETING WICH IS MOST OBVIOUS TO THE GENERAL PUBLIC. DECISION ABOUT WICH PROMOTIONAL METHOD TO USE DEPENDS ON MANY FACTORS SUCH AS COSTS, TIMING AND OBJECTIVES. PROMOTIONAL ACTIVITIES CAN BE DIVIDED…
BUISNESS-TO-CONSUMER: AIMED AT GENERAL PUBLIC, NATIONAL TOURIST ORGANISATION PROMOTING…
-
ADVERTISING: 1 OF THE MAIN FORMS FOR ALL SECTORS, IMPORTANT ROLE DOR THE HOSPITALITY… CAMPAIGNS CAN BE CREATES IN-HOUSE, OR BY ADVERTISING AGENCY. THE CHOICE OF MEDIA DEPENDS THE SIZE, NATURE AND LOCATION TARGET MARKET…
OUTDOOR: BILLBOARDS, STREET FURNITURE, ELECTRIC SIGNS IN STREET, AIRPORTS…
-
-
DIGITAL: BANNERS, POP-UP ADS, PAY-PER-CLICK ADVERTISING…
SPONSORSHIP: COMPANY PROVIDES MONEY OR OTHER KINDS OF REDOURCES TO AN EVENT, ACTIVITY IN EXCHANGE FOR THE INCLUSION… ON PROMOTIONAL MATERIAL
NORMALLY RESERVED FOR GLOBAL OPERATIONS, OFTEN SPONSOR…
FAIRS AND EXHIBITIONS: PARTICIPATION EVENTS IMPORTANT PUBLICITY MEASURE. STAND AT A TRAIDE FAIR HELPS BUISNESSES AND ORGANISATIONS… HELPS THEM TO STAY UPDATED ON INDUSTRY TRENDS
-