Pretty elegant business plan without Launching pressures(feast and famine, marketing push)
Evergreen Offers
Aquisitions Offer. The offer becomes an asset. you can hire a team for starters, just laser focused on improving it's performance.
Scalable Offer
Premium
Book. Get as many customers as profitable at net zero or better cost to acquire
About 5-10% will book a call. They will be pre-qualified. Not really selling, more ease, better customers.
See me as an authority, quite literally
They will know you, trust you
runs 24/7. No Launch necessary.
Sells a few books every single day
No cost for leads as a minimum.
small profit per lead possible(if ad spend is $1 and I get back $1.75 then I think that means a 9.97 book would profit $7.47x3 books a day=$1,100/year at the outset before I improve marketing.
Google Search person
Youtube Ads Person
FB Ads Person
TikTok Person
Copy Writer
They likely believe I can help because I've already helped them before we meet
this means 1-2 Booked calls per week at the outset before I improve the offer or increase the ad spend
Group Coaching
Close one to one Done With You
Highest Level of Service
Not Cheap.
Incredibly picky who you will work with.
Biggest Guarantees
Its an audition
every dollar earned can scale the business by :
increasing ads budget
Hiring more people to improve Aquisition Offer
Every dollar earned can scale business(See Group Coaching)
This is an offer I would do for a very high ticket down the road.
At the beginning this would be at a much more affordable rate for a brief time until Group Coaching gets established.
Primary Income is expected with this offer
Podcast
Organic Channel :
Lukewarm Leads sent to my Acquisition Offer
Authority
Know, Like and Trust
Youtube Video Source
Why?
organic search marketing
Warm Leads to my Acquisition Offer
Basically Free, Zero Ad Cost
impact
impact
impact
AOV
Average Order Value should be greater than the price of the book alone.
Keeping it high scales the business
If Cost Per Sale is lower then scaling happens
Even if you were to break even, Lifetime Customer Value would be higher than the break even book sale. You still have market authority building. You still have them on your email list.