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Memory - Coggle Diagram
Memory
Forgetting
Retrieval Failure
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AO3
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Real life applications
Used as a strategy to improve recall in EWT, when witnesses are asked to describe their mood & emotional state
Abernathy (1940) found that students performed better in tests if the tests took place in the same room as the learning and were administered by the same instructor who had taught the info
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Anxiety
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Yuile & Cutshall (1986)
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Procedure
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Witnesses were asked how stressed they felt at the time using a 7-point scale & asked if they had emotional problems since
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Johnson & Scott (1976)
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If someone is in a high state of anxiety, they aren't focused on the surroundings, they are focused on the weapon
Procedure
Asked ppts to sit in a waiting room where they had an argument in the next room and then saw a man running through a room either carrying a pen covered in grease or a knife covered in blood
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Evaluation
Lacks temporal validity
Exposure to crime is different now compared to 1976 (movies, media)
Controlled environment
Control over variables, internal validity
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AO3
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Emotional sensitivity
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Suggests that anxiety as a factor affecting EWT is a result of personality traits and can't be generalised
Found that more stable a person was deemed, the more accurate their recall as they became more stressed
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Bothwell et al (1987) assessed ppts for neuroticism, labelling ppts as neurotic or stable
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Anxiety - an unpleasant emotional state that is often accompanied by increased heart rate and rapid breathing
Interference
Retroactive Interference
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Muller
Findings
Performance was less good if ppts had been given intervening task between initial learning and recall (shown 3 landscape paintings & asked to describe them)
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Effects of Similarity
Both cases of retro & pro interference, the interference is worse when the memories are similar
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Proactive Interference
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Underwood (1957)
Findings
Ppts remembered 10 or more lists, after 24 hrs, they remembered 20% of what was learnt
If they were only one list, recall was 70%
Conclusions
When ppts have to learn a series of word lists, they don't learn the words later on as well
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AO3
Lab studies attempt to avoid this problem by conducting experiments quickly so time isn't a confounding variable, but this isn't how people learn information in real life
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Tells us little about cognitive processes involved in forgetting (describes but doesn't explain why)
Real world application
This is a serious problem considering the amount of money that advertisers spend only to have the effect of their advertisement diluted by interference
Danaher et al suggest that one strategy might enhance the memory trace by running multiple exposures to an advertisement on one day rather than spread out over a week
Danaher et al (2008) found that recall & recognition of an advertiser's message were impaired when ppts were exposed to 2 advertisements for competing brands within a week
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A considerable body of research on the effects of interference when people are exposed to adverts from competing brands within a short time period
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Interference is an explanation of forgetting in terms of one memory disrupting the ability to recall another, most likely when 2 memories have a similarity
Types of Memory
Short Term Memory
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Capacity
Studies
Jacobs (1887)
Participants are shown a string of letters/digits and are asked to repeat the strings in the same order with the no. of digits increasing until they recall it incorrectly
On average, participants recalled 9 digits or 7 letters and it increased with age during childhood
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Miller (1956)
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Chunking combines individual letters/numbers into larger, more meaningful units
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Long Term Memory
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Duration
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Bahrick et al (1975)
Results
Within 15 years
Ppts recognised 90% of names and faces, 60% accuracy on free recall
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Recognition is better than recall suggesting a big store of info that might be hard to access without cues
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Method
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Shown photos and asked to recall names (photo-recognition test) or given names and asked to match the name to photo (name-recognition test)
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Models
Working Memory Model
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AO3
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Dual Task Performance
Increased difficulty because both visual compete for the same system but when both are different there is not competition
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Brain Scanning
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As demands of the CE increase, it has to work harder to fulfil its function
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Long Term Memory
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Episodic Memory
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Include details of an event, the context and emotion
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AO3
Neuroimaging studies
Episodic & semantic memories were recalled in the prefrontal cortex (left prefrontal = semantic, right prefrontal = episodic)
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Three types or two
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In contrast, procedural are non-declarative
Multi-Store Model
Theory
Theory based around how we store information we have processed and is a linear model showing information flow through the process of memory
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AO3
Research Studies
Bahrik et al
3 conditions, free recall, photo and name recognition, duration lifetime
Suggests it is unitary
Stand alone stores due to the differing duration, capacity and coding
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Peterson & Peterson
Nonsense trigrams, interference task, duration 18 seconds
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Case Studies
H.M
Had severe epilepsy, had a bit of brain removed, resulted in anterograde amnesia
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AO3
Incredibly rare, cannot generalise
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Interviewing
Eye Witness Testimony
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Leading questions - a question, which because of the way it is phrased, suggests a certain answer
Eyewitness testimony is the ability to remember the details of an event, such as accidents, crimes, which they themselves have observed
Post Event Discussion
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Bonder et al (2009
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More accurate recall for ppts warned that anything they may hear is second-hand info and should be forgotten
When co-witnesses to a crime discuss it with each other, their EWT may become contaminated
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Leading Questions
Loftus and Palmer
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Second Experiment
Method
Ppts returned a week later and were asked 10 questions, including 'did you see any broken glass'
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Results
17% ppts in smashed said they saw broken glass, 7% in hit
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AO3
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Individual differences
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Anastasi & Rhodes (2006)
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Studies often use younger people as target to identify and this may mean some groups appear less accurate but this isn't true
Demand characteristics
Zaragosa & McCloskey (1989) argue that many answers ppts give in lab studies are demand characteristics
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Consequences
Foster et al (1994) point out that what you remember as an eyewitness can have very important consequences but the same isn't true in research studies
Cognitive Interview
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A police technique for interviewing witnesses to a crime which encourages them to recreate the original context to increase accessibility to the stored information
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Wright & Holliday (2007)
The older the ppts (75-95 yrs old), the less complete and less accurate the recall
However, when they used cognitive interview technique, older ppts recalled sig. greater detail without any false info
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