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SMMCG3[LN-6] Intellectual Capital, Core Competencies, Complementary Assets…

- - - - Product portfolio (Cheryl)
        
        The collection of products
        
        e.g.IBM
        
        1993
        
        Business crisis :warning:
        
        2010
        
        1 more item...
        
        PC market share was divided
        
        1 more item...
        
        Produce hardware(50%)
        
        Structural change
        
        ⬇
        
        Creating Strategic Fit to
        Leverage Internal Strengths(Henry)
        
        ↙
        
        Complementary Assets(Eva)
        
        :one:Functions
        
        2 more items...
        
        Definition
        
        1 more item...
        
        :arrow_left:
        
        1 more item...
        
        Definition
    - - Value & Competitive advantage
      - Human capital :silhouette:
        
        Structural capital⚙️
        
        Relational capital🤝
        
        costumer loyalty、repution
        
        Improve market position📊
        
        copyright、patents
        
        Operate efficiently🧩
        
        knowledge 、experience
        
        Cultivate talents :silhouettes:
- - - - 3M
        
        adhesives, thin-film coatings
      - Canon
        
        precision mechanics, microelectronics, fine optics
- - - - keyword-based advertising business
- - - - Resources
        
        More important
        
        Intangible
        
        Intellectual Property
        
        Goodwill
        
        Value added
        
        Tangible
        
        PPE
        
        Human Resources
        
        :red_flag:
        
        Resource-based View(RBV)
        
        Immobility
        
        Resources tend to be “sticky” and do not move easily
        
        Heterogeneity
        
        Bundles of resources and capabilities differ across firms
      - Capabilities
        
        Dynamic Capabilities Perspective
        
        Trend
      - Core Competence
        
        Key Activities
    - - Competitive Advantage
        
        (https://drive.google.com/file/d/11gtO0dVUQ_7CapNs0z2Qyofh_AeQuB-g/view?usp=sharing)