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Sociocultural Approach - Cultural influences on individual attitudes,…
Sociocultural Approach - Cultural influences on individual attitudes, identity and behaviours
Enculturation
Definition - Development of personal identity is the learning + maintenance of the behaviours + norms of own culture
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Cultural norms
Sets of societal expectations that influence behavior. Norms tell us what kinds of behavior are appropriate/accepted or inappropriate.
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Direct tuition
Teaching young children how to behave by reinforcing "appropriate" behaviors and by punishing or otherwise discouraging "inappropriate" behaviors.
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Acculturation
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When people move into another culture, they often begin to adopt the norms and behaviors of the majority culture through a process called acculturation.
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Reactive identification
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positive reaction
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The salience of this cultural identity led to a sense of empowerment that motivated people to take action to change the institutionalized discrimination that existed at that time.
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