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TP1_ASUS, G6 (Stephanie, Angelica, Carissa, Avery, Kiki, Liang, Ekaitz), 3…

- - - - Computer
      - Communications
      - Consumer electronics
  - - - Instagram
      - Facebook
  - - - New hardware technologies
      - Software solutions
      - Design innovations
  - - - Intel
- - - - Political stability of the environment
        
        China–United States trade war
        
        The U.S. government imposes a 25% tariff on goods imported from China worth more than US$300 billion :chart_with_upwards_trend:
        
        Asian tech companies consider resetting supply chains and moving production lines out of China
        
        Asked suppliers to move the production of computer motherboards and graphics cards exported to the US market to Taiwan and Vietnam
        
        About 15% of Asus's sales come from the U.S. : :moneybag:
      - Laws and regulations :books:
      - E-waste :wastebasket: & Non-degradable disposals :warning:
        
        Output of e-waste
        
        Europe：17.6 kg/each person
        
        Recycling Rate :recycle:
        
        Asia：total amount occupied half of the world
        
        Recycling Rate :recycle:
        
        42.8%
        
        11.8%
- - - - Hewlett-Packard(HP)
        
        strong brand influence and extensive market share
        
        Comparation
      - Dell
        
        customized products and high-quality customer service
      - Lenovo
        
        robust research and development capabilities and a globalized supply chain
    - - APPLE
        
        AI widely applied in products like smartphones, smart home devices, virtual assistants, etc
      - GOOGLE
        
        utilized in areas such as search, voice recognition, natural language processing, etc
      - Microsoft
        
        cloud computing, enterprise solutions
  - - - good performance
      - proper price
    - - PC
      - Laptop
      - Phone
      - equipment and accessories
    - - upgrade
        
        Performance improvement, design and functional innovation
      - develop
        
        AI PC、AIot、ESG、CSR
    - - Product warranty and after-sales service, technical support, product recycling
  - - - They can compare suppliers at different levels, select the most competitive prices and conditions
    - - preferential treatment
    - - Suppliers supply many companies at the same time and are also affected by geographical location and politics
    - - Offer more favorable prices and conditions to maintain cooperative relationship
    - - compare aspects such as quality management, delivery timeliness, and technical capabilities
  - - - PC、LAPTOP V.S. TABLET
        
        It is portable and has some of the same functions
    - - Traditional hardware products may be replaced by software or cloud services
  - - - more price competition
        
        Optimize the production process and reduce costs to seize market share
        
        Promotional activities, preferential prices, differentiation
        
        Market share was shaken
    - - Develop products targeting specific market needs or technology trends
- - - - Moving key supplier from China to India
      - Samsung, SK Hynix and Micron Technology: 94% of DRAM market
    - - Identified 43 high-risk suppliers and conducted onsite second-party and third-party audits.
        
        Found 643 deficiencies
        
        Average improvement completion rate for deficiencies at 98%
    - - Diversification of suppliers
        
        Over 700, including product assembly plants and component suppliers, mainly in China
      - Contingency planning
      - Monitoring global events
    - - Semiconductors
      - Displays
      - Memory chips
    - - Labor Rights and Safety
        
        Protected the labor rights of more than 410 000 workers in audit management
      - Environmental Standards and Sustainability
        
        Received the ISO 20400 certification for responsible practices in sustainable procurement from SGS
  - - - From 2023 onwards, ASUS consumer laptops will be strictly tested according to the latest, most-demanding MIL-STD 810H US military-grade standard
    - - Opened its first AI-enabled smart factory powered by AIoT technologies
        
        3D Digital Twin system
        
        Augmented Reality (AR) platform
        
        Autonomous mobile robots (AMR) for in-factorty logistics
        
        AI-driven defect inspection system
    - - Inverstment in R&D for hardware and software innovation
  - - - E-commerce and ASUS online store
        
        ASUS operates globally
        
        Strong presence in various regions around the world
        
        B2C and B2B e-commerce with Adobe Commerce
      - Retail partners
      - Direct-to-consumer channels
    - - Dedicated assistance
      - Flexible service options
      - Feedback-tracking
    - - Republic of Gamers (ROG) brand
      - Agile solutions for evolving customer needs
    - - Warranty support
      - Community forums
      - After-sales service
  - - - Others
        
        Acer
        
        ASUS offers better options for lightweight laptops and Chromebooks
        
        HP
        
        ASUS products are more versatile, available, cheaper and innovative
        
        HP products are slighly better in most application areas, such as gaming, business and heavy work
      - Traditional Competitors
        
        Lenovo
        
        Apple
        
        Dell
        
        1.Intensity of Rivalry Among Competitors
        
        competitor
        
        Hewlett-Packard(HP)
        
        strong brand influence and extensive market share
        
        Comparation
        
        Dell
        
        customized products and high-quality customer service
        
        Lenovo
        
        robust research and development capabilities and a globalized supply chain
        
        competitor
        
        APPLE
        
        AI widely applied in products like smartphones, smart home devices, virtual assistants, etc
        
        GOOGLE
        
        utilized in areas such as search, voice recognition, natural language processing, etc
        
        Microsoft
        
        cloud computing, enterprise solutions
    - - EVGA
        
        Networking equipment
      - NETGEAR
        
        Gaming hardware
      - Purism
        
        Privacy-focused laptops
      - Outside traditional tech industry: Automotive, telecommunications and software sectors
    - - In Q2 2023, ASUS had a global PC unit shipment market share of 6.5%
      - In some countries has a big market share. For example, in Indonesia, 41.7% (Q4 2022)
- - - - external changes
        
        geopolitics, policies, economics...
        
        cooperation
        
        Alliance partners
        
        Nvidia
        
        Graphics Card
        
        microsoft
        
        software
        
        operation systems
        
        intel
        
        chips
        
        market competitiveness
        
        innovation
        
        launching new products/ functions & technology solutions
        
        services
        
        ex: AIOT in medical industry
        
        devices
        
        ex: AI PC
        
        technology trends
        
        competitors actions
        
        investment
        
        internal management cultivation
        
        department establishment
        
        firm merging/ shareholding
  - - - Online Retailers
        
        third-party online marketplaces such as Amazon, Newegg, and Best Buy
      - Brick-and-Mortar Retailers
        
        electronics stores, department stores, and specialty retailers
      - Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs)
    - - Production Capacity
        
        Taiwan, China, and other Asian countries
      - Quality Control Measures
        
        identify and rectify any defects or issue
      - Skilled Workforce
        
        production engineers, technicians, and assembly line workers
    - - memory modules, storage devices (SSDs, HDDs)
  - - - high level of market commonality
    - - North America
      - Europe
      - Asia-Pacific
      - Latin America
    - - Consumer Segmentation
        
        Mainstream Consumers
        
        Gaming Enthusiasts
        
        Content Creators
        
        ProArt StudioBook, ZenBook Pro Duo, VivoBook Pro
        
        TUF, ROG
        
        Vivobook, Zenbook
        
        Psychographic Segmentation
        
        Tech Innovators and Early Adopters
        
        Value-Conscious Consumers
        
        appeal to consumers who prioritize value for money without compromising on quality or performance
        
        targets consumers who are trendsetters and early adopters of new technology
- - - - Global Events
      - Environmental
      - Technology Advancement
        
        AI PC
        
        supply chain shifts
  - - - influenced by
        
        AI, IoT, and 5G
      - includes
        
        semiconductor technology
        
        mobile computing
        
        game hardware
        
        networking infrastructure
    - - changes in customer preferences and trends
        
        example
        
        laptops, smartphones, and gaming peripherals
    - - intense competition within industry
    - - regulatory frameworks and industry standards
        
        environmental standard
        
        data privacy
        
        product safety
    - - GDP growth
      - inflation rates
      - consumer spending power
    - - example
        
        disasters, pandemics or supply chain disruptions
    - - eco-friendly practices
        
        design, manufacture, and supply chain operations
- - - - Promotional activities, preferential prices, differentiation
        
        Market share was shaken