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emotional appeal - Coggle Diagram
emotional appeal
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definition
an emotional appeal is a mode of persuasion that relies on descriptive, sensory language and imagery to evoke an emotional response and convince an audience of an argument
known as pathos in the ancient greek tradition of rhetoric, emotional appeals require speakers and writers to understand the emotions of their audience, and to, in the words of Aristotle, ''know their causes and the way in which they are excited.”
pathos derives from the greek word for ''feeling'' and is also related to the words sympathy and empathy, two of the many emotions this type of appeal might try to elicit.
examples
Martin Luther King
I have a dream
Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God's children.
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Woodrow Wilson
Address to congress
The world must be made safe for democracy. Its peace must be planted upon the tested foundations of political liberty. We have no selfish ends to serve. We desire no conquest, no dominion. We seek no indemnities for ourselves, no material compensation for the sacrifices we shall freely make. We are but one of the champions of the rights of mankind. We shall be satisfied when those rights have been made as secure as the faith and the freedom of nations can make them.
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