Please enable JavaScript.
Coggle requires JavaScript to display documents.
Virtual Influencers - Coggle Diagram
Virtual Influencers
Affected by
Um (2023)
Perceived human-likeness, predictability and authenticity influence positive attitude towards VIs
Chopra et al. (2021)
Personal relevance, inspiration, and trust had a favorable effect on attitude towards VIs
-
Chiu and Ho (2023)
VIs physical attractiveness influences Gen Z,
irrespective of high or low involvement products
-
-
Acceptability
Jhawar et al. (2022)
VIs are more acceptable in fashion, electronics,
travel, and health-care sectors
-
-
-