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Situation Analysis Q1-Q2 2024 - Coggle Diagram
Situation Analysis Q1-Q2 2024
Past Q1 2024
Good and Achieved
Team has settled
Responsibilities is clear and everyone aware of it
More Packages to attract the customer to buy in bigger volume
Viber is Launched!
More Specific personas for each port
Better in Management
Sales CRM system launched
New Partnership in Thailand: Lockbox
Tech partnership with Distributors is having a good sign
Bad and not yet Achieved
Sales Target is not Met
Lack of Sales Experiences
Viber is having a good sign but not gained by the target personas
Partnership is not that much
Some tasks is wait in the waiting list
Lack of resources for increase Sales: People
but the system and Management is good
Salesperson is not fitted in and low experiences in Sales field
Future Q2 2024
SMS
Improve the Experience
Highest Priority
Purpose:
To give the best experience of using Movider Platform both Web-based and API //
Being a High Quality product leading to good Branding
People:
Salesperson: give long term partnership to corporate and SMB
CS: handle in every channels of contact and keep feedbacks
BD: Aware of the bad complaints
Process:
Sales team customers behavior learning
CS doing feedback collection
BD improve the experience by collaboration with Supporter team e.g. MKT, DEV
Increase Sales Volume
Purpose:
To value-added the service level that will lead to higher sales volume
People:
Salesperson: Find the right patterns of each type of customers [B2B, SMB] ->
0 passive lead(s)
//
Can do story-Telling with the pains
CS: Schedule fits in every communication channels // Close-deals ->
Only Passive lead deals
BD: Monitor the sales amount and analyze when there is the drop in sales volume
Process:
Sales: Come up with the presentation for every type by themselves
CS: Monitor the traffic everyday to prevent the drop of usage
- BD: Set alarm when there is the drop to the threshold in the report
-> เน้นสิ่งที่ต้องใช้คนดูบ่อยๆมาทำ report
Viber
Build up Sales
Purpose:
To get awareness among the Target Personas [People who knew SMS before]
People:
Salesperson: Call back the customers who lost by using the SMS (have pain points)
CS: Service with FAQs of Viber
BD: Find patterns of Customers who using Viber
Process:
Salesperson: Kickoff the customers in Gaming industry who doesn't have the license
CS: Collect all the information and kept as FAQs
BD: Have a report monitoring the info. of customers
WhatsApp
Commercial strategy
Purpose:
To launch the service and having Sales volume
People:
BD: Commercial the plan and come up with the competitive strategies to sell the product
Process:
BD: Research the market opportunities for the Product. Find the right personas to communicate