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TP1_Nintendo, G2 (DICE4 Becky, DFLL3 Keely, DFLL4 Cathy, IBS3 Lizzie,…

- - - - Software business
        
        Game Freak
        
        Hardware business
        
        FOXCONN TECHNOLOGY
        
        IP related business
        
        Toy
        
        Mario Arcade
        
        Capcom
        
        LEGO® Animal Crossing™
        
        The LEGO Group
        
        Pixar Animation Studios
        
        Winking Studios Limited(唯晶科技)
  - - - Production
      - Research and development
      - Marketing
      - Distribution
      - Operation
      - Research and market survey expenses
      - Intellectual property and patent fees
    - - Software Technology:
        Packaged Software,VR,AR
        ,deep learning and big data analysis
        ,cloud computing
        
        Human resources：
        Entertainment Planning & Development(EPD)
        
        Funding: shareholders
  - - - Nintendo Direct
        
        Nindies Showcase
      - e.g. Taipei Game Show(TGS,TpGS)
        
        Nintendo Live
      - Customer Service
        
        Social media (community)
        
        Facebook
        
        Youtube
        
        X(twitter)
        
        Website
        
        FAQ
        
        Email
        
        Adress
        
        Repair
  - - - Hardware
        
        Gaming handheld
        
        Gaming console
        
        e.g. Nintendo Switch, Nintendo 3DS and ammibo
      - Software
        
        Expanding licensing by collaborating with other companies using their owned character IPs.
        
        Nintendo Switch Online
        
        Subscription-based service
    - - Children and adult in all ages
- - - - Consumer base is constantly increasing
      - More companies compete in the industry with innovative products
  - - - :star: The Great Video Game Crash of 1983
        
        Over abundance of consoles
        
        Bad quality of games
  - - - Magnavox & Atari
  - - - :red_flag: The video gaming industry has almost reached the stage of maturity
        
        Constant innovation and the latest technological developments
        (AR, VR, MR)
        
        Currently observing growth
- - - - Heterogeneous goods
        
        Businesses can't easily switch to another supplier
      - Homogeneous goods
        
        Businesses can easily switch to another supplier
    - - Difficult for companies to switch suppliers
    - - eg: Sony, Microsoft and Google
  - - - Buying in small volumes
    - - Easy for consumers to switch companies
    - - About 3.18 billion
  - - - 2023-2030: 15.02%
    - - Heterogeneous goods
        
        eg: Game consoles
      - Homogeneous goods
        
        eg: The same types of games
    - - A great many firms
        
        eg: Sony, Microsoft and Google
    - - Including game design, operation and promotion
  - - - The updates of hardware and software
        
        Better quality video games
  - - - Became a new sensation
        
        eg: Plants Vs. Zombies
    - - The benefits of producing
        
        Lower average costs
    - - Nintendo's Capital
        
        $64.91 Billion
        
        Discourage new entrants
    - - Switching Costs
- - - - Sanctions by other countries
        
        ex Countries vs. Russia
        
        High customs duties
      - Preventing overseas relocation
        
        Recommend withdrawal from China
      - Tax benefits
        
        the U.S.➡️35% to 21%
        
        UK➡️Lower tax of 19%
    - - Online service
        
        eg: Korea
        
        Limiting game play time for minors
      - Labor
        
        Standards and conditions
        
        Death from overwork and improvement of working environment
        
        Expressing solidarity with the black community
      - Game content
        
        Violent expressions
        
        Sexual expression
        
        Political content
      - Age limit
        
        American ESRB
        （Entertainment Software Rating Board）
        
        European PEGI
        （Pan European Game Information）
  - - - Countermeasures against unauthorized copying
        
        ex Music claim
        
        Some YouTube channels are playing the music without music rights
    - - Restricts unfair business practices
        
        Price discrimination
        
        Predatory pricing
        
        Monopolization
        
        Forming cartels
  - - - Innovation and advanced technology
        
        AR
        
        Conventional product
        
        From simple to complex
        
        VR
      - Improving Internet Infrastructure
        
        As the Internet evolves, more and more things can be done
        
        1G
        
        2G
        
        3G
        
        4G
        
        1 more item...
        
        Easy to get started
    - - All the performance required for operation is executed on the cloud
        
        Time saving
        
        Downloading and installing games
        
        Don’t be limited in use because of old equipment
  - - - This industry is increasing in the coming years
        
        protection
        
        Penalties and prohibitions are imposed
    - - Customer around 34 terawatt-hours of energy
    - - Used gaming consoles, headsets, and other devices
        
        Taking an active role in protecting the environment
- - - - Software provided
        
        Relevant subsidiaries develop games on their own
    - - Product
        
        Agents overseas
      - IP
        
        License
    - - OEM
      - CSR for legal supplier
  - - - Any kind of video games
        
        PC
        
        AR / VR
        
        META
    - - Hardware
        
        Handhelds
        
        SteamDeck
        
        Base on the platform
        
        Home console
        
        PlayStation
        
        Nintendo Wii
        
        Xbox
  - - - Gradually Oligopoly
    - - Exclusive games on their playform
        
        PS series x Sony Interactive Entertainment
        
        Nintendo designs their own games
      - Consumer preference on hardware differences
    - - Not many choices for customer
        
        Bargaining power
      - Easily change to another brands
- - - - FY24/Q1-Q3
        (2023 0401 - 1231)
        
        Comparison
        
        +7.7 %
        
        +4.7 %
        
        +93.4 %
        
        +108.8 %
        
        1,394.7 bn yen
        
        1,310.9 bn yen
        
        75.2 bn yen
        
        8.5 bn yen
      - 1,295.1 bn yen
        
        1,252.1 bn yen
        
        38.9 bn yen
        
        4.1 bn yen
    - - Dedicated video game platform*1
        
        Mobile, IP related income, etc.*2
        
        Other e.g. Playing cards
        
        Note
        Star 1: Includes hardware, software (including downloadable versions of packaged software, download-only software, add-on content,and Nintendo Switch Online) and accessories.
        Star 2: Includes income from visual content, smart-device content and royalties
    - - The Americas (美洲)
        
        43.9%
      - Europe
        
        25.0%
        
        Proportion of sales outside of Japan: 78.7%
      - Japan
        
        21.3%
      - Other
        
        9.8%
  - - - FY24/Q1-Q3
        (2023 0401 - 1231)
        
        13.74 mil units
        
        Comparison
        
        -7.8 %
      - 14.91 mil units
        
        5.22 mil units
        
        3.40 mil units
        
        -34.9 %
        
        +6.2 %
        
        +9.1 %
        
        1 more item...
        
        8.17 mil units
        
        2.18 mil units
        
        163.95 mil units
        
        1 more item...
        
        7.69 mil units
        
        2.00 mil units
        
        172.11 mil units
    - - Nintendo Switch
        
        Nintendo Switch – OLED Model
        
        Nintendo Switch Lite
        
        Software
        
        Number of Million-Seller Titles
        (FY24)
        
        Titles: Another word for video games
        
        24 titles
        (17 Nintendo titles and 7 titles by other software publishers)
        
        4 more items...
  - - - FY24/Q1-Q3
        (2023 0401 - 1231)
        
        346.4 bn yen
        
        48.1 %
        
        Comparison
        
        +11.7 %
        
        +2.1 pt.
      - 310.0 bn yen
        
        46.0 %
    - - Proportion of digital sales*2
      - Note
        Star 1: Sales of downloadable versions of packaged software, download-only software, add-on content and Nintendo Switch Online, etc.
        Star 2: Proportion to total dedicated video game platform software sales
- - - - Marketing
        
        Electronic Arts（EA）
        Activision Blizzard
      - Sales strategies
      - Innovation
    - - Social features
        
        Sony's PlayStation Network (PSN)
        Microsoft's Xbox Live
      - User experience
      - Stability
    - - Portability
      - Game quality
        
        Sony's PlayStation Portable (PSP)
        Gaming apps on mobile phones
    - - Exclusive titles
      - Gaming hardware performance
      - User experience
        
        Sony's PlayStation
        Microsoft's Xbox
      - Pricing strategies
    - - Augmented reality (AR)
        
        Apple
        Google
        Facebook
      - Artificial intelligence (AI)
      - Virtual reality (VR)
  - - - Retail partnerships
      - Digital platforms
      - Online stores
    - - Brand building
      - Marketing campaigns
    - - Game design
      - Programming languages
      - Development tools
    - - Research and development
      - Strategic partnerships
    - - Supply chain networks
      - technology patents
      - Manufacturing facilities
    - - Employ skilled professionals
- - - - Vast user base
        
        Partnerships with Microsoft and Sony
        
        Using its ecosystem to cross-sell and upsell products
        
        Allows gamers to play a selection of EA’s games for a monthly fee
      - Strategic partnership with Microsoft
        
        Focuses on high-end graphics and immersive gameplay
  - - - Create compelling games to attract users away from WeChat and other Tencent platforms
        
        Strong portfolio of first-party IPs
        
        Expand cooperation platforms and cross-platform games
        
        Offering innovative gameplay experiences and a family-friendly appeal
        
        Tap into mobile games market
      - Quality over quantity