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Post WW2 (1950-present) (p1) - Coggle Diagram
Post WW2 (1950-present) (p1)
golden triangle
Commercialisation / sponsorship
process of attempting to gain money from an activity
companies paying for their products to be publicly displayed or advertised for financial gain
Media
organised means of communication by which large numbers of different people can be reached quickly
wide media coverage
Sport
athletes as commodities
brands buy athletes to do as they say
contracts
provide entertainment
demand to be seen at professional level
sports effect on sponsors (businesses)
inc sales and publicity
association with excellence
healthy sporting image
creates links for corporate hospitality (box at football games)
tax relief
inc business moral
commercialisation and the golden triangle's effect on
performers
high incomes
paid for successful results
positive deviance
become role models
Exploitation by sponsor
lack of privacy
the sport
changes to scoring and rules
breaks in play for commercials
changes to competition formats
inc tech - VAR
inc media coverage
history of women in sport
pre industrial
relative equality - high levels of female involvment
Smock races - popular recreation
Ind and post industrial
women as domesticated counterparts
fragile
"sport damaged women and their ability to carry children"
sport unlady like
see one note for specific factors about emergence of women in athletics, tennis, football
factors affective the emergence of women in sport (players and officials)
inc media coverage
inc role models
equal opportunities
less discrimination
provision by schools
encouragement by NGBs
more clubs
more free time - lose stereotypes
socially accepted
sex discrimination act
women's role in WW2