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Sunyi Coffee, Aesthete Yourlife :<3: - Coggle Diagram
Sunyi Coffee
Imagery
Pintu
Kompas
Bintang kertas
Perahu
Kopi
Lampu
Alat tulis
Mesin pembuat kopi
Tembok
Penyandang disabilitas
Tuna rungu
Tuna daksa
Tuna netra
Keikhlasan hati
Penerimaan diri
Bahasa isyarat
Bahasa mulut
Semangat
Bekerja
Kasir
Barista
Chef
Senyuman
Kekuatan
Harapan
Dukungan
Customer
Post-it
Melayani pembeli
Kerjasama tim (saling membantu)
Ramah
Teliti
Berjiwa sosial
Ketenangan
Kesetaraan
Hak
Pekerjaan
Menerima perlakuan yang baik
Kesempatan yang sama
Aesthete Yourlife :<3:
Tone of Voice
Sweet
Confident
Enthusiastic
Positivity
Sincerity
Direct
Optimistic
Casual
Down-to-earth
Warmth
Kindness
Comfort
Friendly
Relatable
Everyday phrases
Emojis
Brand Archetype
The Lover
Sense of intimacy
Tender
Graceful
Romantic
Affectionate
Enables the user to radiate an aura of beauty
Can be felt by other people
Target audience
Young adult women who follow timeless fashion trends
22-35 y.o
Need clothes that can be used on various occasions
Job
Uni students (Bachelor / Magister)
Young employee
Female entrepreneurer
Brand Identity
Trendy
Coquette
Bow / RIbbon
Rose
Ruffle
Lace
Neutral color
Chic
Classic
Button down
Stripes
Tweed
Knitted
Timeless
Jeans
Fear
Bland
Monotone
Low self-esteem
Boring
Lack of unique elements
Color
Pattern
Details
Language
English
Normal
Some slang
Motivation
Building self-esteem and identity
Have a personal style
Matching with favorite person's OOTD
Actress
Singers
Influencer
Pinterest / Social media approved outfit
Brand Overview
UMKM engaged in the fashion sector
Based in West Jakarta
Products
Top
Tank top
Tube top
Blazer
Vest
T-shirt
Sabrina
Knitted / lace top
Sweater
Blouse
Dress
Pants
Long and short pants
Long and mini skirt
Bag (no longer sold in online stores)
Est. April 2021
Characteristic
Minimalism
Color scheme
Typography
Script
Sans serif
Less typography,
more of visual
Pink (dominant) to Red
Other colors
Pastel
Earth tone
Denim
Grey
White
Black
Brand Message
Tagline : Aesthete Your Life with Us
Konsep
Everyday Elegance
French Style
Lounging / work-from-home
Work-from-office
Hanging out / grabbing coffee
Not too flashy
Content hunting
Simple
Elegant evenings
Campus / university
Feminism
Confidence
Feminine energy
Freedom of self-expression
Sustainable style
Eco-friendly fabrics