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TP 1- External Environmental Analysis Indofood, G7 (Michiko, Jerry,…
TP 1- External Environmental Analysis Indofood
Competitor Analysis
Competitive Dynamics
Indofood :vs: Wingsfood
Action
Dominated the instant noodle market since 1970s :one:
Market share 90% :arrow_down: 70%
Maintain products prices
Introduce new flavors & product lines
Traditional :vs: Modern
Successfully exported to various countries, making it an Indonesian icon :star2:
Response
Launched Mie sedaap in 2003
Offer lower prices & promotion
Launched new flavors
Failed to export due to various reasons :forbidden:
Wingsfood :vs: Indofood
:arrow_up: high M/C & high R/S :arrow_up:
Resouces Similarity (R/S)
firm competitor :arrow_right:
Market Commonality (M/C)
Direct Competitor
:warning:
Mie Sedaap vs Indomie
P&G :vs: Indofood
:arrow_up: high M/C & low R/S :arrow_down:
Market Commonality (M/C)
Resouces Similarity (R/S)
firm competitor :arrow_right:
Indirect Competitor
:!:
Pantene (Shampoo) vs Indomie
Gudang Garam :vs: Indofood
:arrow_down: low M/C & low R/S :arrow_down:
Market Commonality (M/C)
Resouces Similarity (R/S)
firm competitor :arrow_right:
Non a Competitor
:red_cross:
Cigarette vs Noodle
Nutrifood :vs: Indofood
:arrow_down: low M/C & high R/S :arrow_up:
Market Commonality (M/C)
Resouces Similarity (R/S)
firm competitor :arrow_right:
Potential Competitor
:!!:
Tropicana Slim vs Indomie
Intensity of Rivalry : M/C :vs: R/S
Five force framework
:one: Rivalry among existing firms
demand of instant food is increasing, intense competition (perfect competition market)
maintain good quality to compete with viral and Horizontal development and vertical development to add on competition
VIRAL :TWO: MAYORA
Indomee :vs: Bakmi Luxury
VIRAL :one: WINGSFOOD
Indomee :vs: Mi Sedap
:two: bargaining power of buyers
low, Indofood almost dominates the market and the end-users are mostly loyal
also selling good in international market (even in taiwan)
always run for demand so no bargaining power
:three: bargaining power of suppliers
low, indofood can mostly product produce by ownself
supported by an extensive distribution system
suppliers of products like instant noodles, food snacks, and biscuits can be found easily
:five: threats of new entrance
perfect competition market always occurs situations of new entrant joining market
demand of instant food is high
products can be easily substituted
:four: Substitution
other kind of instant noodles
healthy noodles with low calories
no innovation on products
indomee only innovate on flavours
Industry Value Chain
primary activities
inbound logistics
only work a few suppliers
Bogasari Flour Mill
"Total Food Solutions" company
covering all stages of food production process
operation
noodles
Indomie
Supermi
Sarimi
Sakura
Pop Mie
1 more item...
snack foods
Chitato
Qtella
Jetz
Chiki
Maxicorn
1 more item...
diary
Indomilk
Cap Enak
Tiga Sapi
Kremer
Orchid Butter
1 more item...
food seasonings
Sambal Indofood
Sambal Rumahan
Kecap Manis Indofood
Bumbu Spesial Indofood
Indofood Bumbu Racik
1 more item...
nutrition & special foods
Promina
Sun
Govit
Gowell
beverages
Ichi Ocha
Club
Fruitamin
outbound logistics
spreading product
supermarkets
convenience stores
wholesalers
retailers
food services establishments
3 more items...
exporting products more than 60 countries
marketing & sales
target population
working people
familes
teenagers
children
traveles
e-commerce
own e-commerce website
third-party online marketplaces
grocery delivery platforms
good ads
TV
Tik-tok
Instagram
Facebook
promotional events
service
support to address inquires
complaints from cusumers
customer service hotlines
online support channels
customer engagement initiatives
downstream
firm infrastructure
production facilities
Indonesia
Malaysia
China
Brasil
Philippine
Africa
Morocco
biggest overseas Indomie factory
Nigeria
Egypt
Sudan
Kenya
Ethiopia
procurement
take ingredients from own subsidiary
maintain quality
low costs
get some imported
human resource management
workforce
approximately 62 thousands
employees
important groups of stalkholders
success continues
important elements
technology development
Enterprise Resouce Planning ( ERP)
manage & integrate important parts of business
implement resource planning
integrating processes needed to run their company with single system
Macro Analysis - PESTEL
P - POLITICAL
Influence of government policies on product standards
Government resource allocation and time scale
L - LEGAL
PT. Indofood Indonesia has been established since 1968 in making or making consumer products in Indonesia, and the first product they made was Supermie as the first instant noodle in Indonesia.
E - ENVIRONMENT
3R
REDUCE
REUSE
RECYCLE
E - ECONOMIC
Exchange rate
Inflation rate
Listed the shares of the branded consumer product group (CPB) on the Indonesia StockExchange on October 7, 2010.
S - SOCIAL
PT. Indofood is one of the largest companies in Indonesia that controls the field of food production
Indofood carries out export activities.
T - TECHNOLOGY
The effect of changing technological factors on operational activities and understanding the company's ability to create products
Using social media effectively for promotions.
Industry Lifecycle
growth
introduction
traditional food
mature :star:
decline
faces challenges
preferences
economic downturns
regulatory changes
traditional food product
healthier
premium
imported alternatives
1982
Indomie
Top of mind instant noodle
introducing innovative products
modernizing production processes
Business Model
revenue streams
products sales
distribution services
brand licencing
key resources
factories and equipment
employee
brand reputation
raw material
customer relationship
brand royalty
marketing efforts
official website and call center
key activities
food processing & manufacturing
product development & innovation
supply chain management
marketing & advertising campaign
key partners
investor
reseller & retailers
supplies of raw material
customer segments
consumers seeking affordable and convience food options
retailers
cost structure
marketing & advetising
research & development investment
raw materials
manufacturing & production costs
distribution & logistic
value proposition
convienince & affordability
high- quality products
variety of product categories
channels
supermarkets and store
online platforms
Recent news
19 January 2024
Axton Underlines the importance of sustainability
As a total food solutions company
Financial statement
2021
2022
2023
G7
Michiko
Jerry
Elvira
Shella
Angeline
Annie
Jean
Net sales
Gross profit
IDR 32.474,1
IDR33.971,7
IDR 36,050
Profit margin
32,7%
30,7%
31,9%
IDR 99.345,6
IDR 110.830,3
IDR 111,700
