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TOPIC 4: ECONOMIC AND INDUSTRY ANALYSIS, industry’s performance affected…
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- industry’s performance affected by the
different stage of the economic cycles
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- Manufacturing, construction
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- outperform other industries when the economy's expansion
- Firms pass as they mature.
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- Stabilization & Market maturity
- outperform others when the economy faces a recession
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- Declining & Declaration of growth
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- Rivalry among existing firms.
- Threat of substitute products
- Bargaining power of buyers
- Bargaining power of suppliers