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Generación de valor - Coggle Diagram
Generación de valor
Niveles:
Generation of fictional content
Interaction, conversation, and dissemination of content
Content creation analogous to the established audiovisual industry
Complementary elements: user-generated content and the development of interactive spaces to host them
Diferences
canon content
official narrative; is constituted by production designed for the franchise that proposes an official narrative and establishes diegetic laws
fandom
is realm of fans, their relationships, attitudes, social practices, and spontaneous, artistic or professional creation
Fanon
creations, the products fans share, and which transcend the transmedia world in which they participate. Are events created and which are propagated from text to text.
Characteristic of transmedia world
must be deeper and generate complexity to guarantee audience interest and commitment
cannot be considered a phenomenon properly delimited in time bc is not possible to identify when and where a transmedia narrative world ends.
participation results from disagreement with the official product; they considers it legitimate to demand products that respond to their interests
1.2 Methods
There was narrative collaboration on a digital platform to allow reading the text (Wattpad)
Narrative collaboration was adapted into a physical book; texts were turned into books, promoted by Penguin Random House, Alfaguara, or Planeta; with some changes.
Realization of an audiovisual piece ased on the text published on an interactive platform (as repository) and a book signed by a publisher. Netflix is the producer and distributor.
1.1 Criteria
the works achieved relevance and reach in social networks
the texts chosen for the research originated in Spanish
works were published between 2012 – 2022
Results
On Social Network Presence
Facebook, YouTube, Twitter, Instagram, TikTok, Tumblr, Spotify, and Pinterest. The relevance of fan activity in starting conversation and create content related to the works was evident.
The volume of fandom content far exceeds the official content volume, unofficial content is far more discussed than the official one
Novel Popularity
Popularity then becomes a success indicator, followed by natural fandom activity on social networks. Interestingly, social network dynamics boost content reach and impact, as this data is fueling new activity.
Copyright
Carreño: the new narrative forms have to be directed toward bidirectional interconnection with the user. This is why the Creative Commons licensing model has gained importance.
adapted content replicates original content without authorization, fans are publishing their own content via personal or fandom accounts, enriching the ecosystem.
Power of Fandom
Social network activity is a source of value creation for fictional works. The more discussion, interaction, and content a work inspires, the more value it acquires for fans and amplifies its reach into other communities
Transmedia Fandom Work
Official accounts usually replicate the same content across platforms. Fans, however, create content in line with the particularities of their preferred social networks. The latter is genuine transmedia content, while the former is ordinary multimedia content
Although the dynamics are linked across social networks, content creation also involved some specialization. Hence, there is no coherent and singular culture or community of fans. Rather, the concept of a network of networks is more appropriate, in which each platform is more or less accommodating to certain activities.
Conclusions
Fandom produces a fanon which encourages perpetual creation of more fandom. These dynamics enrich the entire creative and innovation process until the stories become attractive for the publishing and audiovisual industries.
Social networks provide environments for interaction and dissemination; the greater participation in fandom activities on these networks, the more positive these content types will be perceived.
Fandom activity on various social networks adds value to stories; they generated fictional content that attracted followers and fostered new fan communities, while interaction, conversation and dissemination of content expanded the reach of fan-created content.
Content analogous created by the audiovisual industry boosts visibility and promotes the production of cinematographic work based on fan-created content
A lot of content was found that criticizes texts, books, and films. Such criticism is not necessarily negative, as it also generates conversation and, hence, promotes debate on certain works.