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Immersive Industry, Emerging Tech, What is included: Entertainment-focused…
Immersive Industry
Experiential Marketing
launch lounges/parties
experience sponsorships
live demos/product sampling
workshops and talks
guerrilla marketing stunts
brand activations at events and festivals
influencer collaborations and social media challenges
branded entertainment
corporate social responsibility initaitives
personalization experiences
mobile tours and road shows
gamification and storytelling through technology
community building
VR
VR Gaming
multiplayer
single player
VR theatre
live real-time
Theatre on Demand
music concerts
multi-user live interactions
360/180 content VOD
VR Film
360/180 live/VOD streaming
Videogrammetry
traditional media watchrooms
real-time content
animated
Headsets
Console
Smartphone
PC-based
standalone
Controllers
eye tracking
hand tracking
handheld motion controllers
gamepads
joysticks/HOTAs
haptics
vibrotactile
force
temperature
glove based
BCI
EEG, EMG
Mocap suit
foot controllers
gyroscopes
Camera/Mapping
Outside-In tracking
LIDAR
Photo/videogrammetry
Mocap Tracking (suited)
AR Mapping
SLAM (Simultaneous Localization and Mapping)
Computer Vision Body tracking
Inside Out Tracking
Social /Worlds
Collaboration Spaces
media/content studios
private, personal worlds
brand experiences
inbuilt worldbuilding
VR Art
stationary
interactive/experiential
museums
Platform and Distribution
content creation platforms
Game Engines
Node based Procedural
Model Marketplaces
Avatar and Digital Identity Builders
Content Curation Platforms
Independent Creators
App Marketplaces
Web3
Production Houses
Volumetric Capture
Virtual Capture
Content Marketplace
Public Sector R&D
research
prototyping
grant funding for academic institutions
support for startups and SMEs
fosters international collaboration
cross-sector partnerships
testing and certification facilities
data banks and libraries
develop regulations and protocols
public education programs, demonstrations, and exhibits
Consultancy
product development
research and development
go to market strategy
market analysis/consumer insights
user behavior, cross platform experience study
tech roadmapping
workshops and ideation
vendor selection/procurement
tech feasability studies
training, skill development and change management
Private Sector R&D
end-to-end innovation
advanced hardware
project-based collaboration
accelerating outcomes
access to specialized equipment
scaling R&D efforts
cross-industry partnerships and innovative ecosystems
prototyping and proof of concept
technology licensing
IP Management Firm
patent filing
copyright registration
IP Strategy Development
Cross-Platform IP considerations
Portfolio Management
Infringement Disputes
Litigation Support
IP Due Diligence
Negotiation Support
Traditional Entertainment
Gaming
Sports
Theatre
Film
Art
Music
Dance
Comedy
theme parks, haunted attractions
Hardware/Tech
immersive hardware
platforms and software
sensory and augmenting tech
display and optics
connectivity
portability and accessibility
integration and interoperability
under-the-hood advancements
physical computation
rendering
realism and guardrails
AI driven advances
standards development
training and dev tools
customer support
tech privacy and ethics tools
XD Agency
UI/UX design
experience and spacemaking
digital product design
service design, CX design
brand design
audience engagement strategies
bridge digital and physical worlds
Festival/Conferences
Immersive Adventure Festivals
cross-pollination fests
phyrigital festivals
Immersive LARP and design fests
experimental Art, Music, Film festivals
innovation conferences
themed experiential fests
Immersive Theatre/LARP
site-specific performances
Virtual Theatre
interactive plays
fully choice influenced outcome, character driven
predetermined outcome, choice dependent narrative
predetermined goals, choice-influenced narrative
rigid, predetermined binary branching narrative
promenade theatre
performance art installations
improvisational stagecraft
location-based LARP
Virtual Character LARP
collaborative storybuliding
IP-driven immersion LARP
Pop Up Immersive Experiences
pop-up bars and restaurants
interactive art installations
performance pop ups
special tech-enabled events
fashion/retail experiences
educational/experiential workshops
Design Agency
resource cross-disciplinary design
data-driven insights
content creation for new media
build exhibits, interactive technologies
web/mobile/branding content
user testing/feedback
MultiExperience Development Platforms
streamlined, consistent ecosystem UX design
enhanced interactivity and integration
rapid iteration, cross platform testing tools
scalable, cloud based deployment and content managment options
built-in analytics, personalization capabilities
Interactive Museums
AR parks/gardens
Interactive Art Museums
Selfie Museums
tech enhanced or driven themed exhibitions
Edutainment
Experiential Venue, Permanent Imm/Int
theme parks/amusement
XR Arcades
location based narrative experiences
MR/AR/XR
Wearables
HMD (head mounted displays)
VR/AR attenuation
pass-through
contacts
smart glasses
gesture recognition, feedback
gloves
rings
digital jewelry, watches
digital clothing
AI-powered hardware
body capture mo-cap suit
smartphone/device enabled
2.5D overlays
filters
facial controls
lidar capture
marker-based AR
markerless AR
projection based AR
mocap sensors
environmental orientation and navigation
geofencing
multiplayer gaming
multimodal remotes
Light-based Illusion
Projection Mapping
Spatial Augmented Reality
VR Caves
Geodesic domes
Object Mapping
stationary
dynamic
live-real time
interactive
Wearable
transparent hologram
generative
Video Mapping
volumetric to consumer
full dome venue
hologram
peppers ghost
fan hologram
Bespoke content
interactive
generative, AI
real-time
hyper-real
Hi-Res, custom format
Pixel Mapping
drone swarm performances
light field displays
depth sensing and 3D reconstruction
Deepfake
Escape Room
multidisciplinary tech
traditional sensors
Major Players
Financier, Grants
Emerging Tech
Eye Tracking
ML
Neural Networks
VR
AR
XR
Wearables
blackjack
Facial Recognition
Motion Capture
Neurofeedback
Deepfakes
Content Validation
Robotics
quantum computing
Cloud Computing
3D Printing
Second Skin
Laser Holography
Spatial Computing
Cloud Computing
Environmental Sound
Precision Viewing Tech
blockchain
edge computing
digital twins
What is included: Entertainment-focused entities and their siblings: products, distribution, R&D, and funding
What is not included: general media, news outlets, education traditional literature, traditional sports, adult industry