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Topic C - Marketing Research - Coggle Diagram
Topic C - Marketing Research
1) Define
Objectives
Descriptive
Casual
Exploratory
2) Develop
Contact Methods
Focus groups
Personal Interviewing
Online marketing research
Postal Surveys and Questioniares
Telephone Interviewing
Sampling plan
Probability sample
Simple random sample
Stratified random sample
Cluster (area) sample
Non-Probability sample
Convenience sample
Judgement Sample
Quota sample
Research Approaches
Survey
Experimental
Observation
Research Instruments
Questionnaires
Mechanical Instruments
Primary data
Secondary data
Internal data
External data
3) Implementing
Collect and Analyse
Qualitative
Quantitative
4) Interpret
report
decisions
MIS
Research
Intelligence
Database