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Unit 10: Ethics & Trends - Coggle Diagram
Unit 10: Ethics & Trends
Ethics
- Research Suppliers Ethics
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- Research Suppliers Ethics
- Low-Ball Pricing: Quote firm price based on incidence rate & questionnaire length.
- Allowing Subjectivity: Avoid biased samples, misuse of statistics, ignoring data, designing research to support pre-determined outcomes.
- Abusing Respondents: Ethical treatment of participants is crucial.
- Selling Unnecessary Research: Only propose research that provides value.
- Violating Client Confidentiality: Maintain confidentiality at all times.
- Bidding for Free Advice: Avoid requesting bids solely to gain free advice or methodology.
- False Promises: Ensure honesty in all communications.
- Unauthorized Proposals: Only request proposals with proper authorization.
- Professional Respondents: Discourage repeated participation to maintain data integrity.
- Data-Collection Ethics: Adhere to a code of ethics ensuring quality and honesty in data collection.
- Right to Choose: Participation is voluntary.
- Right to Safety: Ensure the safety of participants.
- Right to be Informed: Participants should be aware of the study's nature.
- Right to Privacy: Protect personal information of respondents.
Trends
- Recent Changes/Current Trends
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- Online qualitative research
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- Non-intrusive transactional studies
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- AI-assisted data collection
- Market Research Industry in India
- Boardroom Moves: Strategic decisions shaping the industry.
- Challenges & Opportunities: Balancing traditional methods with new trends.
- Traditional Vs. New: Evolution of methodologies.
- New Tools & Techniques: Incorporating the latest technologies.
- Career in MR: Opportunities within the evolving landscape.
- Monopoly in Market Research
- Market research in India tends to be monopolistic, with dominant players in each sector.
- Inaccurate Representation
- Issues with under-representation in low penetration categories.
- Missing new retail channels affecting data accuracy.
- Discrepancies between Nielsen estimates and internal company numbers.
- Challenges in addressing variances despite high subscription fees.